Audi 2013 Annual Report Download - page 149

BASIS OF THE AUDI GROUP
STRUCTURE // STRATEGY
MANAGEMENT REPORT
146
A
In Neckarsulm, we build the Audi A4 Sedan, the A5 and the
RS5 Cabriolet, the models of the A6 car line including the RS6
Avant, the A7 and the RS7 Sportback, plus the A8 luxury sedan.
Neckarsulm is also home to quattro GmbH, a fully owned
subsidiary of AUDI AG. In addition to the high-performance
models of the R8 car line, which are built exclusively at the
Neckarsulm plant, quattro GmbH supplies its customers with
the RS model range. These sporty high-performance vehicles
represent the top models in their respective car line. An exclu-
sive customization program and high-grade lifestyle articles
relating to the Audi brand are other core areas of activity of
quattro GmbH.
AUDI HUNGARIA MOTOR Kft. develops and manufactures
engines for AUDI AG, for other Volkswagen Group companies
and for third parties in Győr (Hungary). Vehicles of the TT car
line – including the RS models – are also built there. Series
production of the new A3 Sedan commenced at a purpose-built
car plant in Győr in June 2013. The new A3 Cabriolet has also
been built at the new plant since October 2013. This company
has developed into one of the biggest exporters and highest-
revenue enterprises in Hungary since its establishment in 1993.
The models of the A1 family are made exclusively in Brussels
(Belgium) by AUDI BRUSSELS S.A./N.V.
We build the Q7 and Q3 SUV models – including the RS Q3 – at
the VW Group manufacturing locations in Bratislava (Slovakia)
and Martorell (Spain) respectively.
In Changchun (China), the joint-venture company
FAW-Volkswagen Automotive Company, Ltd. produces long-
wheelbase versions such as the A4L and A6 L Sedan, the Q3
and the Q5 to supply the local market. 2014 will see the open-
ing of the new plant in the southern Chinese city of Foshan,
where the A3 Sportback and A3 Sedan will be built.
In Aurangabad (India) the A4 Sedan and the A6 Sedan as well
as the Q3, the Q5 and the Q7 are built at the VW Group plant.
Automobili Lamborghini S.p.A. manufactures exclusive super-
cars in the northern Italian town of Sant’Agata Bolognese. In
addition to the Aventador car line, the Gallardo models were in
production until November 2013. The follow-up model to the
successful Gallardo – the newly developed Huracán – will also
be made at the headquarters in Sant’Agata Bolognese.
Ducati Motor Holding S.p.A. produces all models in its product
range at its company headquarters in Bologna (Italy). In ad-
dition, it builds motorcycles of the Diavel, Hypermotard, Monster
and Multistrada model lines in Amphur Pluakdaeng, Thailand.
As well as this, the Diavel, Monster and Multistrada models are
made at Manaus in Brazil on a contract manufacturing basis.
/ CONSOLIDATED COMPANIES
The major shareholder is Volkswagen AG, Wolfsburg, which
controls around 99.55 percent of the share capital of AUDI AG.
The Volkswagen Group includes the financial statements of
the Audi Group in its own consolidated financial statements.
Control and profit transfer agreements exist both between
Volkswagen AG and AUDI AG, and between AUDI AG and a
large number of its German subsidiaries.
The group of consolidated companies has grown since Decem-
ber 31, 2012 with the establishment of AUDI MÉXICO S.A. de
C.V., San José Chiapa (Mexico) by AUDI AG.
STRATEGY
/ VISION: “AUDI – THE PREMIUM BRAND”
In its Strategy 2020, which was first unveiled in 2010, the
Audi Group set itself the goal of becoming the leading brand
worldwide in the premium car segment. Since the strategy’s
launch, it has undergone continuous refinement. The corner-
stones and areas of action retain their validity. The strategy
house was therefore further substantiated again in the past
fiscal year to bring it up to date with changing economic,
ecological and social requirements.
We incorporated our fundamental principle of acting sustainably
and responsibly by firmly anchoring the goal “Sustainability of
products and processes” in our strategy. We also reasserted
the “We define innovation” area of action through our declared
goal to be “Leaders in innovation.”