Audi 2013 Annual Report Download - page 86

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After the roast dinner with dumplings, the colleagues start
taking souvenir photos of each other over dessert. Will they
now be sent straight to the folks back home ? “Yes, sure,
I’m always sending photos, to my parents, for example,” says
Wendi Sun. Calling home over the Internet and instant mes-
saging help to alleviate homesickness – which obviously occurs
from time to time. “There are good days and less good days,”
admits Paloma Santos Rodriguez-Vigil with a smile. That’s when
it helps to know the other impatriates, who are a bit like a
substitute family. “And then you are able to look ahead again.”
Because whatever each individual’s area of work is, as an
impatriate they have a unique opportunity to experience and
learn something quite out of the ordinary. That special inner
motivation is palpable – and infectious !
Listening to the impatriates talk, it is striking to note that any
cultural dierences pinpointed are interpreted positively –
as opportunities for personal development. “Here in Germany
it is considered important to do a task perfectly, right down
to the last detail, to produce precise answers to every question
and to rule out any ambiguity – even if that means repeating
the process yet again,” says Petr Havelka, airbag specialist at
ŠKODA AUTO a.s. Kenneth McHattie, electronics engineer at
Bentley Motors Ltd., has also discovered what a dierence the
way you communicate makes. At Audi he is coordinating the
development of an infotainment system for joint use. At first
all the departments were discussing unilaterally with each
other, but since early 2013 McHattie has been the central
point of contact in Ingolstadt. “That makes it easier for both
sides.” He is impressed by the seamless coordination between
the specialist teams at the German end : “No questions are
left unanswered, every responsibility is precisely defined. Even
though there are more departments here, the exchange is
very ecient !”
PHOTOS : Melanie Maerz, AUDI AG, Jim Rakete
An award-winning family
An award-winning family
“Attractive employer worldwide” is a strategic corporate objective for Audi. Who better to substantiate
“Attractive employer worldwide” is a strategic corporate objective for Audi. Who better to substantiate
that goal than the people who are employed by the Company
that goal than the people who are employed by the Company
? For the HR marketing campaign “Working
? For the HR marketing campaign “Working
at Audi,” employees personally present their 15 top reasons for working at Audi. Those 15 reasons are the
at Audi,” employees personally present their 15 top reasons for working at Audi. Those 15 reasons are the
result of more than 100 personal accounts prepared in cooperation with employees from various divisions.
result of more than 100 personal accounts prepared in cooperation with employees from various divisions.
The top reasons have an external impact too, as is evident in the 2013 placings in the German trendence
The top reasons have an external impact too, as is evident in the 2013 placings in the German trendence
and Universum graduate barometers, as well as the Universum survey of young professionals. The Company
and Universum graduate barometers, as well as the Universum survey of young professionals. The Company
secured top spot among engineers and economists. Audi is a more popular employer than ever through
secured top spot among engineers and economists. Audi is a more popular employer than ever through
-
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out Europe too
out Europe too
: In Belgium, AUDI BRUSSELS S.A./N.V. received the “Employer of the Year 2013” award,
: In Belgium, AUDI BRUSSELS S.A./N.V. received the “Employer of the Year 2013” award,
and in Hungary Audi was voted “Most Attractive Company” for the fifth year in a row.
and in Hungary Audi was voted “Most Attractive Company” for the fifth year in a row.
ACT WORLDWIDE
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