Audi 2013 Annual Report Download - page 71

Because a premium brand also oers premium service.
And because good salespeople are excited by their
products. Each year, Audi trains over 20,000 employees
of the worldwide dealer organization in its
Central Launch Training at Munich Airport.
A training report.
ACT
INSPIRINGLY
07
1
1
– INTRO
– INTRO
An airport is the perfect place to teach people about the future of
mobility. Airplanes embarking for the far reaches of the world take o with a loud
thunder. Trucks, buses and cars circulate on the labyrinth of lanes marked out on the
tarmac. Conveyor belts, escalators, sensors ; a wild dance of machines and, in their
midst : people.
“Central Launch Training at Audi is the central market introduction training program
for new products and technologies for the worldwide dealer organization,” explains
Christian Bauer, Head of Sales Qualification at AUDI AG, shortly before his team
receives a new group of participants for Central Launch Training (CLT) at Munich
Airport’s Audi Training Center. The Russian group arrives punctually at the auditorium.
The air is full of excitement. No sign of jet lag.
Alexander Pyrskiy, an Audi sales adviser from Moscow, is participating in CLT for the
first time in 2013 – but has already heard a lot about the event from his experienced
colleagues. He is well prepared and hopes to learn even more about new systems
and technologies. Casually, he completes what is known as the pre-test on an iPad® ;
this test checks participants’ existing knowledge and motivates them to learn more.
Click. Swipe. Know. The journey begins.
PHOTOS : Benjamin Tafel
Delighting
to
delight others
TEXT : Tobias Moorstedt