Audi 2013 Annual Report Download - page 14

In July 2013, the Chinese joint venture FAW-Volkswagen Automotive Company, Ltd.,
in which AUDI AG is a partner, celebrated its 25th anniversary. This milestone
year also saw Audi deliver its two millionth car in China – a locally built Audi A6 L.
The brand with the four rings is consequently the undisputed market leader in
the premium segment in China.
Audi was again one of the most profitable manufacturers in the automotive
industry worldwide in 2013. The Audi Group achieved an operating return
on sales of 10.1 percent, slightly above its strategic target corridor of eight
to ten percent – despite the high outlay needed for new models and tech-
nologies as well as the costs of systematically expanding our international
manufacturing structures.
Audi celebrated a very special anni-
versary in February 2013. The five
millionth Audi with permanent all-
wheel drive was built at the Neckar-
sulm plant. Last year, almost one
in two customers opted for an Audi
with quattro drive.
At the 65th International Motor Show (IAA), Audi again served up a real spectacle
for visitors to its stand : Frankfurt was given a new skyline for ten days ! The specially
constructed building invited people to view the context of urban mobility from
unusual vantage points. Inside, skyscrapers and entire districts sprouted from a
ceiling brought to life by elaborately projected images and a total of 11.2 million
LED pixels. The stand, which took seven weeks to build, incorporated some
2,300 square meters of mirrors and 150 kilometers of cables, and covered a total
floor area of 3,400 square meters.
Mexico plant
Operating return on sales
Audi models with quattro drive
Success story in China
In 2013, the Audi brand
achieved a new all-time best
in delivering 1,575,480 cars,
breaking its own record in
more than 40 markets. This
represented an increase of
8.3 percent worldwide. Audi’s
three main international
markets were instrumental
to this growth, each of
them expanding at a double-
digit rate : China was up
21.1 percent, the United
States up 13.5 percent
and the UK up 14.9 percent.
PHOTO : Jim Rakete
Fuel consumption and emission figures at the end of the Annual Report
million LED pixels
years of partnership
deliveries
hectares
The most modern plant in the worldwide
Audi manufacturing network is currently
being constructed in San José Chiapa,
Mexico. At an
altitude of about
2,400 meters,
it will also be the
highest situated
plant. The facil-
ity, covering an
area the size of around 560 soccer pitch-
es, will manufacture the next-generation
Audi Q5 from 2016.
KEY FACTS
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