Audi 2013 Annual Report Download - page 37

A leap in time
A leap in time
A leap in time
A leap in time
With the Audi Urban Future Initiative, AUDI AG is looking
for custom-tailored solutions for mobility in the megacities
of tomorrow. To achieve this, the initiative argues, an
intelligent relationship between the car and the city already
needs to be developed today. Here’s what urban mobility
might look like if the vision becomes
reality. A leap in time.
03
THINK
URBAN
We are constantly asking ourselves questions about the mobility
of the future : How will we get from one place to another ? Will
what seems utopian today soon become reality ? The Audi Urban
Future Initiative oers ways to approach these issues. It dis-
cusses today what might be tomorrow’s reality. The initiative’s
argument for the urban future is as clever as it is simple :
The car must have an intelligent relationship with the city.
Connecting automotive technologies, urban data and services
will combine the diversity and qualities of the car with those
of the city, and as a result, will optimize them. Concepts need
to be developed now to prepare for tomorrow’s fusion : the
transformation of the city and that of the car. The initiative is
now cooperating with renowned architects, researchers, urban
policy-makers, Audi experts and others.
With an interactive, futuristic city
model at the 2014 Consumer
Electronics Show (CES) in Las Vegas,
the Audi Urban Future Initiative
provided a tangible preview of how
technologies will change individual
commuting in an urban context and
make it easier : The exhibit showed
trac flows and data streams as well
as changes to the infrastructure and
the urban space, giving visitors an
unconventional insight into current
and visionary Audi technologies.
TEXT : Ann Harder
A leap in time