Safeway 2010 Annual Report Download - page 7

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Please find page 7 of the 2010 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Providing the Highest Quality
Products to Our Customers
Our attention to quality is unrelenting. Whether it is our produce, meat,
bakery items or prepared meals, we are constantly striving to ensure we
provide the very best at great prices.
The produce departments at our stores feature the freshest fruit and
vegetables, hand-selected and carefully evaluated through state-of-the-
art inspection methods. We emphasize locally grown produce, and we
are continually enhancing our assortment. Our Rancher’s Reserve® beef is
grain-fed, hand-selected and guaranteed to be tender.
The prepared meal market continues to be a key focus, with more
consumers looking for quality selections that they can ”grab and go.” Our
highly regarded Signature Cafe® line features custom-made sandwiches,
hearty soups, fresh salads and a large variety of delicious entrees. We
added family-sized entrees such as lasagna to the line of individual
entrees. We also continue to refine the items offered in our bakeries to
reflect customers’ tastes and preferences.
We’ve returned to nature as well, and have begun rolling out one of the
industry’s highest quality natural food brands, Open Nature™. These
products use 100% natural ingredients from natural sources, with nothing
artificial added and with minimal processing.
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