Safeway 2010 Annual Report Download - page 11
Download and view the complete annual report
Please find page 11 of the 2010 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2 -
3 -
4 -
5 -
6 -
7 -
8 -
9 -
10 -
11 -
12 -
13 -
14 -
15 -
16 -
17 -
18 -
19 -
20 -
21 -
22 -
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
 |
 |
Delivering Improved Value
with Low Everyday Prices
Throughout 2010, we assured our customers that our prices on items they
buy most often would be lower, while the quality of products, services
and shopping environment would remain at the very highest levels. The
Promise campaign conveyed this message of increased value to our
customers, and they responded positively.
At the same time, we continued to deliver thousands of weekly Club Card
specials to our customers, adding to the value they can achieve each
week in our stores.
We have complemented our lower pricing structure and Club Card specials
with a personalized marketing campaign in select markets through the
launch of our just for U™ savings program and other targeted marketing
programs. Our Web site boasts one of the largest digital coupon sites in
North America for customers to load these coupons and other personalized
offers directly onto their Club Cards—automatic savings without the
hassle of clipping and organizing paper coupons and ad specials.
9