Safeway 2010 Annual Report Download - page 10

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Please find page 10 of the 2010 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Lower Pricing
As part of our strategy to gain customer loyalty, we made a commitment to
help customers stretch their budgets by lowering everyday prices on thousands
of products. This was the centerpiece of our ambitious Promise campaign. We
remain committed to providing these everyday values and our great Club Card
specials while also enhancing our personalized offers in the upcoming year
and beyond.
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