Safeway 2010 Annual Report Download - page 5

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3
Our Blackhawk Network subsidiary continued its strong growth, due to productivity
gains domestically and new partners internationally. In addition to the Gift Card
Mall™, customizable e-gift cards are also available online.
The health and wellness of our employees is paramount at Safeway. Our programs
have helped thousands of employees make positive changes toward a healthier
lifestyle. We have begun to capitalize on the success of our incentive-based health
plan through our Safeway Health subsidiary.
Just as we empower healthier employees, we continue to positively impact the
communities we serve. Last year, the company raised or donated more than $200
million for various causes in cancer research, education, hunger relief, assistance for
people with special needs and disaster relief.
We are encouraged by our progress over the past year and plan to harness this
momentum to help Safeway drive success in 2011 and beyond. As the economy
regains its footing, we are perfectly positioned to build our business and continue
to distinguish Safeway as an exciting shopping destination and a rewarding
investment opportunity.
Our loyal customers, hardworking employees and valued stockholders contribute to
the strength and vitality of our company, and I’d like to thank each of you for your
continued support.
Sincerely,
Steven A. Burd
Chairman, President and Chief Executive Officer
February 28, 2011
1Reconciliation tables follow the Annual Report on Form 10-K.