Safeway 2010 Annual Report Download - page 13

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11
Innovative Brands
We operate in a highly competitive industry that is subject to ever-shifting market
dynamics. The power of successful brands that fulfill a need and connect with
consumers has never been greater. Throughout 2010, we improved our existing
brands while bringing new ones on board, all of which were designed to keep
pace with changes in consumer preferences.
The Snack Artist™
waterfront BISTRO®
Eating Right®
refreshe™
11