Xerox 2004 Annual Report Download - page 12

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Please find page 12 of the 2004 Xerox annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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10
Make it
Cingular Wireless is raising the bar by
strengthening its connection to customers.
Xerox is helping Cingular do just that with a
colorful, personalized print solution. When
customers purchase a phone and calling plan
from Cingular, they receive a brochure that
highlights the specifics of their individual
billing plan, their coverage area and informa-
tion about the features they’ve chosen like
voice mail, text messaging and Web access.
It’s a print-on-demand application
that is produced on a Xerox
Phaser®solid ink printer
right at the Cingular retail
store – that’s 1,000 stores
in the U.S. and Puerto
Rico. By eliminating inven-
tory costs and the expense
of reprinting dated materials,
Xerox provides Cingular with real-time
communication that equates to really
significant cost savings and a
personal customer connection.
Personal
“The Cingular Service
Summary allows us to
connect in a positive and
proactive way with our
customers at the point of
sale. With Xerox as our
partner, we are quickly deliv-
ering personalized docu-
ments that customers actually
read and save. In doing so,
the volume of calls to our
customer support line has
decreased while customer
satisfaction has increased.”
John Hedges, director,
Sales Automation, Cingular Wireless
Cingular Wireless