Xerox 2004 Annual Report Download - page 10

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8
Vestcom International specializes in creating unique and
personalized communication for their clients. They come
up with the big ideas on how businesses can cut through
the clutter. And, through Xerox technology, they turn the
ideas into attention-grabbing marketing materials with
response rates that are the envy of any direct marketing
campaign. Vestcom’stool of the trade: the Xerox iGen3®
Digital Production Press, a 100 page-per-minute full-color
printer that is capable of personalizing each and every
page. The iGen3 is market-making technology that has
redefined the traditional printing business – once known
only for its lithographic presses used for mass produc-
tion of static materials like brochures and catalogs.
Commercial printers and marketing communication
companies like Vestcom are growing their businesses
with the iGen3, which is most commonly used for
print-on-demand, personalized applications including
direct mail promotions, loyalty programs, newsletters,
and other marketing appeals. Vestcom placed their
bets on the iGen3 to create a campaign that reaches out
to visitors of Borgata Hotel Casino and Spa in Atlantic
City. Using a sophisticated database of player activity
integrated with the Xerox iGen3, Vestcom produces
amarketing brochure with variable full-color images and
targeted marketing offers based on the guests’ previous
dining, entertainment and gambling activities. The
response rate to the campaign is significantly higher
than traditional non-descript mass mailings.
My Business
Grow
“At Vestcom, we’re always
seeking new ways to help
our customers better reach
their customers. The Xerox
iGen3 opens opportunities
to stretch our creativity –
targeting the end-customers’
needs one person at a time.
We’ve created a new revenue
stream through the iGen3,
growing our business while
driving growth for our
clients. It’s unparalleled
technology that is changing
the way we do business.”
John Mortenson, executive vice president
and chief operating officer, V
estcom
Vestcom/The Borgata Hotel
Casino and Spa