Time Magazine 2010 Annual Report Download - page 21

Time Inc.’s U.S. magazines and companion websites are organized into four business units, each under a single
management team: Style and Entertainment, News, Sports and Lifestyle. This structure has enabled Time Inc. to
reduce its costs by bringing together under centralized management products that have a common appeal in the
marketplace.
In 2010, Turner and Time Inc. formed a strategic digital partnership, pursuant to which Turner manages the
SI.com and Golf.com websites. The partnership combines Sports Illustrated’s and Golf’s content with Turner’s
digital media and sales expertise.
In December 2009, Time Inc., together with four other leading publishers, announced the formation of Next
Issue Media, an independent venture to develop a new digital storefront and related technology that will allow
consumers to enjoy media content on portable digital devices.
The Style and Entertainment business unit includes (i) People, a weekly magazine that reports on celebrities
and other newsworthy individuals, as well as People StyleWatch, a monthly magazine aimed at U.S. style-conscious
younger readers; People en Español, a monthly Spanish-language magazine aimed primarily at U.S. Hispanic
readers; People Country, a magazine published six times in 2010 aimed at U.S. country music fans; People.com,a
leading website for celebrity news, photos and entertainment coverage; and PeopleEnEspañol.com, a bilingual
website aimed primarily at the U.S. Hispanic audience; (ii) InStyle, a monthly magazine, and InStyle.com, a related
website, that focus on celebrity, lifestyle, beauty and fashion, and Stylefind.com, an e-commerce shopping channel;
(iii) Entertainment Weekly, a weekly magazine, and EW.com, a related entertainment news website, that feature
reviews and reports on movies, DVDs, video, television, music and books; and (iv) Essence, a leading lifestyle
magazine for African-American women in the U.S., and Essence.com, a related website.
The News business unit includes (i) Time, a weekly newsmagazine that summarizes the news and interprets the
week’s events, both national and international, TIME.com, a related website that provides breaking news and
analysis, giving its readers access to its 24-hour global news gathering operation and its vast archive, and Time for
Kids, a weekly current events newsmagazine for children ages five to 13; (ii) Fortune, a magazine published 18
times per year that reports on worldwide economic and business developments and compiles the annual Fortune 500
list of the largest U.S. corporations; (iii) Money, a monthly magazine that reports primarily on personal finance, and
CNNMoney.com, a leading financial news and personal finance website; and (iv) Life.com, a joint venture between
Time Inc. and Getty Images, Inc., which is one of the largest collections of professional photography online with
more than 10 million photos, a combination of the legendary Life magazine archives and Getty’s extensive
collection of images.
The Sports business unit includes (i) Sports Illustrated, a weekly magazine that covers sports, Sports Illustrated
for Kids, a monthly sports magazine intended primarily for pre-teenagers, and SI.com, a leading sports news website
that provides up-to-the-minute scores and sports news 24/7, as well as statistics and analysis of domestic and
international professional sports and college and high school sports; and (ii) Golf, a leading monthly golf magazine,
and Golf.com, a website that features user-friendly content designed to help readers play their best golf and
maximize their golfing experience.
The Lifestyle business unit includes (i) Real Simple, a monthly magazine, and RealSimple.com, a related
website, that focus on life, home, body and soul and provide practical solutions to make women’s lives easier;
(ii) Southern Living, a monthly regional magazine, and SouthernLiving.com, a related website, that focus on
lifestyles in the southern part of the U.S.; (iii) Cooking Light, a monthly epicurean magazine, and
CookingLight.com, a related website, that focus on cooking healthy and great tasting meals; (iv) Sunset, a
monthly magazine, and Sunset.com, a related website, that focus on western lifestyle in the U.S.; (v) All You, a
monthly magazine, and AllYou.com, a related website, that focus on lifestyle and service for value conscious
women; (vi) Health, a monthly magazine for women, and Health.com, a related website, that focus on information
about health and wellness; (vii) This Old House, a magazine published 10 times per year, and ThisOldHouse.com,a
related website, that focus on home improvement; (viii) Coastal Living, a monthly shelter and lifestyle magazine,
and CoastalLiving.com, a related website, that focus on home design and lifestyles in coastal areas of the U.S.; and
(ix) MyRecipes.com, a recipes website, and MyHomeIdeas.com, a shelter website.
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