Time Magazine 2010 Annual Report Download - page 20

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2010, WBDD continued its content release strategy of making its films available, both domestically and in 30
international territories, in VOD and EST on the same date as their release on DVD and Blu-ray Discs. WBDD also
entered into content licensing deals for online and mobile interactive videogames involving DC Comics properties
and Harry Potter. In addition to its content licensing activities, as of December 31, 2010, WBDD had published 12
Apps in Apple’s iTunes App Store, including Lego Harry Potter: Years 1-4;Harry Potter: Spells,Lego Batman and
Sherlock Holmes Mysteries.
WBTVG’s online destination, TMZ.com is one of the leading entertainment news brands in the U.S. across
online, TV and mobile. WBTVG operates websites for many of its syndicated television properties, including The
Ellen DeGeneres Show and Extra. The destination site TheWB.com is an online video site featuring programs from
the Warner Bros. library and new original production, and its KidsWB.com is a casual game and video online
destination site with a target audience of kids, ages 6-12. WBTVG’s digital production venture, Studio 2.0, creates
original programming for worldwide online and wireless distribution.
Many of WBTVG’s current on-air television series are available on demand via broadband and wireless
streaming and downloading and cable on demand platforms under agreements entered into with the broadcast and
cable networks exhibiting the series. Under those agreements, the networks have the right to offer each series
episode on demand for a limited period of time after the episode airs and WBTVG retains the right to offer current
episodes in EST during the same timeframe, and, increasingly, WBTVG has the right to offer online streaming of
current series episodes at the end of a broadcast year. WBTVG also selectively licenses certain off-air or library
television series for exhibition online in the U.S. to broadcast licensees and third party video exhibition sites.
Internationally, WBTVG has a number of Warner Bros. branded on-demand program services and general
entertainment channels.
Warner Bros. Consumer Products Inc. licenses rights to licensees, manufacturers, publishers, retailers and
theme park operators in both domestic and international markets to the names, likenesses, images, logos and other
representations of characters and copyrighted material from the films and television series produced or distributed
by Warner Bros., including the superhero characters of DC Comics, Hanna-Barbera characters, classic films and
Looney Tunes.
DC Entertainment is responsible for bringing the DC Comics business, brand and characters from comics into
other content and distribution businesses, including feature films, television programming, interactive videogames,
direct-to-consumer platforms, and consumer products. DC Comics published on average 95 comic books and 28
graphic novels per month in 2010, featuring such popular characters as Superman, Batman, Green Lantern, Wonder
Woman and The Sandman.
Warner Bros. International Cinemas Inc. holds interests through joint ventures in 67 multi-screen cinema
complexes, with over 550 screens in Japan and the U.S. as of December 31, 2010.
Publishing
The Company’s publishing business is conducted primarily by Time Inc. Time Inc. is the largest magazine
publisher in the U.S. based on advertising revenues, as measured by Publishers Information Bureau (“PIB”). In
addition to publishing magazines, Time Inc. also operates or has editorial responsibility for a number of websites, as
well as certain direct-marketing and marketing services businesses.
As of December 31, 2010, Time Inc. published 22 magazines in the U.S. and over 70 magazines outside the
U.S., primarily through IPC Media (“IPC”) in the U.K. and Grupo Expansión (“GEX”) in Mexico. Time Inc.
licenses approximately 50 editions of its magazines for print publication outside the U.S. to publishers in over 20
countries. In addition, Time Inc. has been expanding its licensing to digital platforms outside the U.S. and has
licenses in approximately 10 countries. In addition, Time Inc. operates or has editorial responsibility for over 45
magazine websites that collectively had average monthly unique visitors of over 50 million in the U.S., the U.K.,
Mexico and other countries during the fourth quarter of 2010, according to comScore Media Metrix. Time Inc. also
publishes magazine content on digital devices. As of December 31, 2010, individual issues of People,Sports
Illustrated,Time and Fortune were available through Apple’s iTunes App Store for download on the iPad.
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