Symantec 2015 Annual Report Download - page 120

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2015 compared to 2014:
Consumer Security revenue decreased $176 million primarily due to our channel strategy to exit
unprofitable retail arrangements and certain high-cost OEM arrangements, coupled with the impact of our
decision to change our renewal practices. Consumer Security operating income increased $54 million primarily
due to reductions in advertising and promotional expenses of $141 million and decreases in cost of revenue of
$52 million and salaries and wages of $26 million, partially offset by the revenue decline.
Enterprise Security revenue decreased $37 million primarily due to unfavorable foreign currency fluctuations
of $45 million. The decrease of $27 million in operating income was mainly due to the reduction in revenue.
Information Management revenue increased $45 million primarily due to growth in our NetBackup software
which was partially offset by unfavorable foreign currency fluctuations. Information Management operating
income decreased $85 million driven by increased headcount related expenses including higher sales commission
expense, occupancy expenses and marketing spend, partially offset by the increase in revenue.
2014 compared to 2013:
Consumer Security revenue declined $46 million primarily due to declines in PC tools revenue of $21
million and decreases in certain services activities revenues of $19 million. Consumer Security operating income
increased $123 million primarily due to lower advertising and promotional expenses of $128 million.
Enterprise Security revenue declined $68 million primarily due to a $54 million decline in endpoint
management sales. Enterprise Security operating income increased $101 million mainly due to lower salaries and
wages of $119 million, lower outside services expenses of $28 million, and a decrease in cost of revenue of $24
million, partially offset by lower revenue.
Information Management revenue decreased $116 million primarily due to an $80 million decline in our
storage management offerings, a decrease of $50 million from our Backup Exec products and a decrease of $12
million from our Enterprise Vault products. These decreases were partially offset by growth in our NetBackup
offerings of $31 million. Information Management operating income decreased $113 million primarily from
decreases in revenue and higher materials costs related to our appliances business, coupled with higher costs
associated with our services business.
Net revenue by geographic region by fiscal year
Change in %
2015 2014 2013 2015 v 2014 2014 v 2013
(Dollars in millions)
Revenue by geographic region:
Americas (U.S., Canada and Latin
America) $ 3,586 $ 3,617 $ 3,744 (1)% (3)%
EMEA (Europe, Middle East, Africa) 1,813 1,891 1,858 (4)% 2%
Asia Pacific/Japan 1,109 1,168 1,304 (5)% (10)%
Total net revenue $ 6,508 $ 6,676 $ 6,906
U.S. 3,170 3,198 3,337 (1)% (4)%
International 3,338 3,478 3,569 (4)% (3)%
Total net revenue $ 6,508 $ 6,676 $ 6,906
Percentage of total net revenue:
Americas (U.S., Canada and Latin
America) 55% 54% 54%
EMEA (Europe, Middle East, Africa) 28% 28% 27%
Asia Pacific/Japan 17% 18% 19%
U.S. 49% 48% 48%
International 51% 52% 52%
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