Starwood 2008 Annual Report Download - page 38

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Accordingly, the Company was able to attract and retain:
• Frits van Paasschen, the Company’s Chief Executive Officer, who has over 20 years of experience with
consumer-focused, global lifestyle brands, most recently serving with Coors Brewing Company, as Pres-
ident and Chief Executive Officer, and prior to that, Nike, Inc.
• Vasant M. Prabhu, the Company’s Executive Vice President and Chief Financial Officer, who prior to joining
the Company served as Executive Vice President and Chief Financial Officer of Safeway Inc., a food and
drug retailer; President of Information and Media Group for The McGraw Hill Companies, and Senior Vice
President of Finance and Chief Financial Officer for Pepsi Cola International.
• Kenneth S. Siegel, the Company’s Chief Administrative Officer, General Counsel and Secretary, who prior
to joining the Company served as Senior Vice President and General Counsel of Gartner, Inc., a provider of
research and analysis on information technology industries and was a partner in the law firms of Baker &
Botts LLP and O’Sullivan Graev & Karabell LLP.
• Philip P. McAveety, the Company’s Chief Brand Officer, who prior to joining the Company served as Global
Brand Director of Camper, a fashion company and Vice President, Brand Marketing, Europe, Middle East
and Africa at Nike, Inc.
• Simon Turner, the Company’s President, Global Development Group, who prior to joining the Company
spent over ten years as a principal of Hotel Capital Advisers, Inc., a hotel investment advisory firm and
served on the Board of Directors of Four Season Hotels, Inc.
The peer group approved by the Compensation Committee for 2008 is set out below. We expect that it will be
necessary to update the list periodically.
Avon Products MGM Mirage
Carnival Corp. Nike Inc.
Colgate Palmolive Corporation Simon Property Group Inc.
Estee Lauder Cos. Inc. Staples Inc.
Federal Express Corp. Starbucks Corp.
Host Hotels & Resorts Williams Sonoma Inc.
Kellogg Corporation Walt Disney Co.
Limited Brands Inc. Wyndham Worldwide Corporation
Marriott International, Inc. Yum Brands Inc.
McDonald’s Corp.
In performing its competitive analysis, the Compensation Committee typically reviews:
• base pay;
• target and actual total cash compensation, consisting of salary and target and actual bonus awards in prior
years; and
• direct total compensation consisting of salary, target and actual bonus awards, and the value of option and
restricted stock/restricted stock unit awards.
During 2008, compensation paid to the Company’s Named Executive Officers was compared to peer group
data reported in 2008 proxy statements, as provided by compensation consulting firms and reflecting 2007
compensation. The Company’s Named Executive Officer compensation data taken into account for this comparison
included 2008 salary, Executive AIP bonuses paid in 2009 for 2008 performance and equity grants awarded in 2008.
The competitive position of the Company’s compensation based on total cash (salary and bonus) ranged from
the median to the lower quartile while the competitive position of its compensation based on total compensation at
target, which includes the equity grants, ranged from the median to the upper quartile.
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