Samsung 2006 Annual Report Download - page 9

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2006 Results and Analysis
Realizing substantial returns from ongoing investments in strategic businesses
Our semiconductor operations have been boosted by robust DRAM sales. Despite plummeting prices for
NAND flash memory chips, we have continued to cut production costs and have maintained the highest
profitability among the world’s chip makers. In the mobile phone segment, meanwhile, our new Ultra Edition
series has led the trend toward ultra-slim models and further solidified our premium brand status.
Competition in the LCD segment is intense, but our ongoing investments showed tangible results in 2006.
Though the overall LCD industry has been in a bitter struggle as LCD panel prices plummet, we managed to
realize excellent profits and maintain our lead in the over 40˝ LCD panel market for use in TVs.
At the same time, we became the world market leader in flat panel TVs, comprising both LCD and
plasma TVs, and we also had the highest share of the overall TV market. Our new Bordeaux LCD TV line has
been very well received globally and has significantly boosted our position as one of the world’s top brands.
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