Samsung 2006 Annual Report Download - page 41

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31
Consistent product leadership for greater inroads into
advanced markets
In 2007, we will maintain our leadership in new product development
and tighten relations with retail partners in order to accelerate its
penetration of the North American and European markets. Activities
will be stepped up at the appliance research laboratories established
in the US and Europe in 2006. Core competencies will continuously
be acquired so that our premium product-centered strategy can
become increasingly effective in the future.
Sales targets in 2007 include 1.5 million premium refrigerators
for a top share of the global market. We will also come out with the
“smart oven” and various other new ovens and ranges to boost
annuals sales in this product segment to US$1.5 billion in 2008 and
US$2 billion by 2010.
Stealth Vacuum Cleaner
The Stealth is the quietest bag-less (no paper
filter) vacuum cleaner on the market today. In
operation it generates a mere 59dB, or 90%
quieter than conventional vacuums, so as not
to disturb TV viewing or phone conversations.
The Samsung Stealth received the Red Dot
Design Award in Germany.
Smart Oven
All the user has to do is to swipe the Smart
Code (like a bar code) cooking instructions on
the food package through the scanner on the
oven. The Smart Oven will then do the rest.
Our new-concept product has received the iF
Communication and Red Dot Design Awards in
Germany, and the Good Design Award in Japan.
Smart Inverter Air Conditioner
for the Home
This air conditioner system individually
operates each of several indoor units linked
to a single outdoor unit. Our sophisticated
inverter technology is applied to maintain
precisely the room temperature and operation
settings for each indoor unit. Improved air
conditioning efficiency results in at least
20% less power consumption than other air
conditioning systems require. The surrounding
air flow control also reduces the time needed
to cool down a room by more than half.
VRTTM Front Loading Washer
We have applied our Vibration Reduction
Technology (VRTTM) to greatly lower vibration
when unbalanced loads are in the spin dry
cycle. Vibration and noise are particularly high
when washing machines operate on wooden
floors, but our new technology eliminates
the problem no matter where the washing
machine is installed. This feature is expected
to boost sales of Samsung’s front loading
washers in the US and Europe. Our newest
washing machine model has been widely
praised at trade shows and won an Innovation
Award at the 2007 International CES.
French Door Refrigerator
We release our first French door models (side-
by-side refrigerator on top, single-door freezer
on bottom) in 2007. The freezer space has
been almost doubled to cater to customers
who want to store a large frozen pizza or large
rack of pork ribs with ease.
Digital Media Telecommunication Networks Digital Appliances Semiconductors LCDs