Samsung 2006 Annual Report Download - page 5

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Our Digital Appliance business makes
premium refrigerators, air conditioners,
washers, ovens, vacuum cleaners and
other appliances that are indispensible for
modern homes. Distinctive designs and
innovative technologies are leveraged to
create new kinds of added value, offer
products that meet customer needs and
make Samsung a market leader.
We made significant progress at the high
end of the appliance market in 2006. J.D.
Power and Associates ranked Samsung
side-by-side refrigerators first on its
customer satisfaction survey for the second
straight year. The Samsung Quatro (4-door
refrigerator) won a “Best of Innovations”
Award at CES 2006, was named a “Cool
Must-have Gadget” by Time magazine, and
received the Good Buy Award from Good
Housekeeping magazine.
Our Semiconductor business consists of
three major divisions: Memory, System LSI
and Storage. We boast the world’s most
advanced DRAMs, SRAMs, NAND flash
memory chips and display driver ICs. We
have been the world’s foremost maker of
DRAMs for 15 years and continue to be
first to introduce the next generation of
semiconductor chips.
Sales of high-capacity devices grew from the
application of 90nm and 80nm processing
to our DRAM lineup and 60nm processing to
our NAND flash memory products. We also
maintained solid profitability by diversifying
the portfolio with unique DRAM versions for
mobile, game and graphics applications as
well as with NAND flash memory devices
and multichip packages. In the system LSI
segment, we grabbed the top share of the
market for smart card ICs used in European
mobile phones and for CPUs used in
automobile navigation systems.
Our portfolio includes LCD panels for TVs
and desktop monitors as well as various
display panels for mobile products. By
investing in next-generation production
facilities ahead of the competition, we have
remained the world’s top LCD producer
for the past five years. Our position is
particularly dominant in the segment for
LCD TVs of 40˝ or larger.
We became the first to commercially
mass-produce a 70˝ LCD panel and operate
the world most advanced, 7th-generation
LCD production lines. Moreover, we have
announced plans to establish an 8G LCD line
at our joint venture, S-LCD.
04 05 06
5.4
5.6
5.5
0.02
-0.03
-0.1
04 05 06
20.2
20.3
20.7
7.8
5.4
5.2
04 05 06
7.8
8.7
10.9
1.9
0.6
0.8
Digital Appliances LCDs Semiconductors