Samsung 2006 Annual Report Download - page 62

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52
Philippines, Singapore, Malaysia and Australia. These efforts are helping to
bridge the digital divide and assist recipients in enriching their lives and realizing
their dreams.
The “Samsung Running Festival” is a showcase for our ongoing
commitment to community service. The event originally was organized in
Hungary in 1995 and subsequently has spread to other regions around the
world. In 2006, the 5km run and fundraiser was held in Bulgaria, Croatia, Serbia,
Romania, Greece, Russia, Columbia, Morocco and Australia.
In Russia, more than 20,000 people, including 200 in wheelchairs, came
together from around the world to run as the grand finale to the Midnight Sun
Festival. A pledge to children’s charity was given for each participant who
finished the mini-marathon.
Other Samsung-sponsored programs in Russia raised money for
heart surgery research, children with congenital heart defects, and children’s
hospitals. In the Ukraine, we have supported the “Chestnut Run,” a fundraiser
for children with heart disease, since 2002. Our donations have paid for the
surgery administered to more than 2,000 children.
During the 2006 Turin Winter Olympics, Samsung Electronics supported
the Right to Play program, hosting an online charity auction at the Olympic
Rendezvous @ Samsung (OR@S) in Piazza Solferino. The event brought in
30,000. The RTP auction was first held during the 2000 Sydney Summer
Games and has raised 200,000 to help children in disadvantaged areas of the
world to participate in sports activities.
“Samsung Steam Challenge”
The “Samsung Steam Challenge” is a unique sporting event in
South Africa that combines a 42.4km marathon, 38km relay race
and 25km walkers relay. In 2006, it was held for the 11th time and
participation has continued to grow. Samsung donates proceeds
from the event to help children suffering from terminal illnesses.