Samsung 2006 Annual Report Download - page 50
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40
Global expansion
driven by superior
product designs
Design has become a crucial component in driving
the business performance of consumer electronics.
The importance of design at Samsung Electronics
is growing and we operate 7 design centers:
the Corporate Design Center in Seoul along with
centers in London, Los Angeles, San Francisco,
Shanghai, Tokyo and Milan. The experts at each
location analyze local culture, lifestyles and industry
trends, and their input is strategically important
for the Corporate Design Center, which conducts
global research projects in cooperation with
the six other design centers, enabling us to build
what people around the world want into our
product functions and designs.
Design
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