Samsung 2006 Annual Report Download - page 52
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42
Marketing
Creating
a premium brand
Samsung Electronics has entered new territory
as a premium brand, outshining many of the biggest
names in the business.
04 12.55 (21th)
16.16 (20th)
06
05 14.95 (20th)
Brand Value (in billions of USD)
(source: Businessweek / Interbrand)