Samsung 2006 Annual Report Download - page 35

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Samsung Electronics launched diverse AV and IT products
that were either the world’s first or world’s best in 2006. Our lineup
of innovative products, including the world’s first Blu-ray disc (BD)
player, referred to as the “next-generation DVD player,” can lead
to exciting lifestyle changes for customers. We also came out with
the new-concept K5 MP3 player with a “slide and tilt” speaker, the
world’s smallest color laser and multifunctional printers, and the Q1,
the world’s first ultra-mobile personal computer (UMPC).
Importantly, the printer business has emerged as one of our
new growth engines. We secured the top share with 6.5% in the
global market for all-in-one mono laser flatbed printers. By 2010, we
aim to be among the top-tier players in the world printer market,
with a market share of 10 to 20%.
Stronger competitiveness to lead the global market
Having achieved the highest share of the world TV market in 2006,
we plan to strengthen our position by widening our lead over the
second-place TV maker in 2007. To this end, we will continue to
apply differentiated technology, design and marketing approaches.
We will also maintain our leading position in the flat panel TV market,
expanding our lineup of full-HD TVs with screen sizes of 40˝ or larger.
Samsung Electronics regained the top spot in the Korean MP3
player market in 2006 and will extend our lead in 2007 by introducing
differentiated products. At the same time, we plan to increase the
number of countries in which we hold the highest share of the MP3
player market. An upgraded BD player will also be launched with
improved functions at a more affordable price, helping us to solidify
our leadership in the next-generation DVD player market.
We are planning to pursue the B2B market aggressively in
2007. The B2B business currently accounts for only 30% of our total
sales. The IT market consists of PCs, printers, servers, monitors,
storage devices and network hardware, and is estimated to be worth
US$124 billion in 2007. About 90% of this total is transacted B2B,
which means that the growth potential is huge for Samsung.
We will step up our involvement in the B2B IT market by
improving product competitiveness, acquiring the solutions that
corporate customers need, and enhancing the quality of related
services. We will substantially increase investment to enhance
the Samsung brand in the IT product segment and plan to make
Samsung IT products one of three main drivers of brand value, along
with TVs and mobile phones. We plan to make Samsung IT products
become one of three main drivers elevating brand value of Samsung
Electronics.
The Digital Media business broke KRW20 trillion in sales on
a consolidated basis for the first time in 2006. We expect 2007 to
become the first year that this business reaps a profit of more than
KRW1 trillion.
Premium LCD TV for 2007
The aesthetic design of our latest LCD TV is
inspired by the shape of a wine glass, and the
2007 edition is more beautiful than ever. The
soft and transparent lines of the lower bezel
and the blue LED illumination will enhance the
interior décor of any home.
The contrast ratio is increased 60% over the
2006 model to 8000:1, and the wide color
control feature expands the range of blue
and green tones for more realistic color to
enhance the overall image clarity.
The premium LCD TV series swept the market
in 2006, and the improved 2007 models will
make Samsung the slim LCD TV of choice.
BD-P1200 Blu-ray Disc Player
We were the first to offer the Blu-ray disc player.
The BD-P1200 is a 2nd-generation model that
boasts improved features at an affordable price
tag. The Hollywood Quality video (HQV)
processing and HDMI 1.3 output provide better
image and sound quality. The remote control
unit features Anynet+ technology that allows
it to operate the BD-P1200 as well as all other
audio/video products.
YP-K3 MP3 Player
This slim (6.95mm) MP3 player comes in
a sleek, high-gloss casing. The soft-touch
keypad; smooth, glass-like front surface;
simple and aesthetic blue dot graphic user
interface and 1.8˝ OLED LCD are setting
a new trend in MP3 player design.
Wide Monitor for Windows Vista
The 16:10 aspect ratio is the optimal screen
size for Windows Vista. The sleek and simple
design is attractive, while the 2ms (grey to
grey) response time and 300:1 dynamic
contrast ratio (DCR) provide a clean picture
that is virtually free of ghosting.
Q1 Ultra UMPC
This is the 2nd-generation model to
the Q1, the world’s first ultra mobile PC
released in 2006. It has the Windows
Vista Home Premium version on board
to satisfy user requirements. In addition,
3.5G communication functions have been
reinforced to provide internet access
anytime and anyplace.
CLX-2160N, the World’s Smallest
Color Laser All-in-One Printer
The color laser multifunctional printer no longer
has to be heavy and bulky. The Samsung
CLX-2160N fits neatly on a desktop, and our
proprietary NO-NOISTM technology allows it
operate at a whisper.
The USB Direct function enables documents
to be scanned or photocopied without having
to first be downloaded into a computer. The ID
Copy feature will photocopy both sides of an
identification card quickly and easily.
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