Samsung 2006 Annual Report Download - page 54

Download and view the complete annual report

Please find page 54 of the 2006 Samsung annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 154

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154

Games, 2000 Sydney Summer Games, 2002 Salt Lake City Winter
Games, 2004 Athens Summer Games, and 2006 Turin Winter Games.
Samsung will also sponsor the 2008 Beijing Summer Games.
We bolstered our brand recognition in Italy by being the Presenting
Partner for the torch relay in advance of the 20th Winter Olympics, held in
Turin in February 2006. A “Samsung Caravan” traversed the entire country
during the relay, and the Olympic Rendezvous at Samsung (OR@S) was
run as a showroom and central point for our diverse on-site programs
during the Games. Both athletes and fans became much more familiar
with Samsung through OR@S.
We were also the Prestige Partner in three categories (Audio/Video
Products, Appliances, and Wireless Communications Equipment) for
the 15th Asian Games, held in Doha in 2006. We supplied more than 8,000
products around Doha during the Games. Visitors to the Samsung Digital
Gallery could try out many of our top-of-the line products such as full-HD
LCD TVs, Quatro refrigerators and Ultra Edition mobile phones. In addition,
the Samsung Lounge offered free internet access and phone calls to
journalists from around the world who were covering the Games.
Since 2005, Samsung became the new Official Club Sponsor of
the Chelsea Football Club, gaining greater exposure with football fans.
In 2007, we are the title sponsor of the 26th annual Samsung World
Championship, one of the major events on the LPGA tour.
Other noteworthy sports events and organizations include the
Samsung Super League equestrian championship, World Taekwondo
Federation and the International Hockey Federation.Each year, we serve
as the Worldwide Sponsor of the World Cyber Games (WCG), the world’s
largest online gaming sport tournament. In 2006, the Grand Final of the
Samsung WCG was held at the Formula One racetrack in Monza, Italy.
More than 10,000 people came to watch over 700 top gamers from
70 countries battle it out. The number of journalists covering the event
exceeded 400, and the excitement and competitive spirit were relayed
to fans worldwide via TV and the internet, with Webcasts run in English,
Italian and Chinese.
Culture marketing with a special emotional appeal
The Montreal International Jazz Festival (in French, Festival International
de Jazz de Montréal), the largest jazz festival in the world, was sponsored
by Samsung for the second straight year in 2006. More than 20,000
jazz fans came to listen to performances by some 2,300 artists from 30
countries. Customers worldwide were enthralled by our online promotion
in conjunction with the Jazz Festival.
In Russia, meanwhile, Samsung is the Official Sponsor of the State
Hermitage Museum, one of the world’s three largest, as well as the State
Academic Bolshoi Theater.
Experiencing Samsung products first-hand
Brand shops and showrooms add another dimension to our marketing
activities, allowing customers to experience our premium models for
themselves before making their purchase decision. These facilities are
strategically located in major cities around the world.
The highly successful Samsung Experience in New York City’s
Times Warner Center is a digital technology landmark that has attracted
one million visitors in just two years after its 2004 opening. Thirty-one
percent of the visitors purchased a Samsung TV within a year of their visit
to the Samsung Experience. In 2006, the showroom is estimated to have
generated around US$55 million in sales.
44
1. Turin Winter Olympics Sponsorship (Torch Relay)
Samsung Electronics was a Worldwide Sponsor of the Turin Winter Olympics as well
as the Presenting Partner for the torch relay in advance of the Games. We were given
the right to choose a significant number of the torchbearers from around the world to
carry the torch throughout Italy.
2. Turin Winter Olympics Sponsorship (OR@S)
The Olympic Rendezvous at Samsung (OR@S) entertainment and relaxation lounge
was located at the Piazza Solferino in Turin. Visitors could inspect the company’s
latest high-tech marvels and enjoy various fun-filled events.
3. Sponsorship of Chelsea Football Club (2006 team)
We were selected for the Best Sponsorship of a Sport Team or Individual,
the most prestigious sport industry award in Europe. This honor is testimony to
the effectiveness of our global marketing activities.
1
2