Samsung 2006 Annual Report Download - page 60

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50
Corporate Citizenship
In concert with
the local community
The Samsung philosophy stresses the ideal of building
a better global society. Therefore, we engage in diverse
activities to improve the quality of life, contributing to
local communities and promoting exchanges with
the entire world.
We consider the spirit of co-prosperity to be the
cornerstone of the Samsung management ideal, and
by “co-prosperity” we mean contributing to society for
ethical and humanitarian reasons. All of our employees
understand that pursuing co-prosperity is an important
corporate ethical value. We fulfill our corporate citizen
role by promoting social welfare, culture and the arts,
academics and education, environmental protection and
volunteer community service to make life better for all.
Samsung “Dream Tree Project” (above)
In Kenya, Samsung has initiated a scholarship program that covers
school fees, training and accommodation for exceptional junior
athletes. This assistance helps to instill hope and promote dreams of
a better future for people in need. Two of the athletes in the program
will represent Kenya at the 2008 Summer Olympics in Beijing.
Samsung “Four Seasons of Hope” (below)
The “Four Seasons of Hope,” which was established by Samsung
and is supported by major US retail partners as well as famous
sports stars, entertainers and politicians, had another highly
successful year in 2006. During the past five years, Samsung has
contributed US$7 million, which is donated to families and
children in need.