Pottery Barn 2010 Annual Report Download - page 15

DOCUMENTS INCORPORATED BY REFERENCE
Portions of our definitive Proxy Statement for the 2011 Annual Meeting of Shareholders, also referred to in this
Annual Report on Form 10-K as our Proxy Statement, which will be filed with the Securities and Exchange
Commission, or SEC, have been incorporated in Part III hereof.
FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K and the letter to shareholders contained in this Annual Report contain forward-
looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 that
involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could
cause our business and operating results to differ materially from those expressed or implied by such forward-
looking statements. Such forward-looking statements include, without limitation: any projections of earnings,
revenues or financial items, including future comparable store sales, projected capital expenditures, and our
quarterly and fiscal 2011 tax rates; statements related to enhancing shareholder value; statements related to our
beliefs about our competitive position; statements related to the plans, strategies, initiatives and objectives of
management for future operations, including our key initiatives in fiscal 2011; statements related to our intent to
market certain Williams-Sonoma Home merchandising categories through the Williams-Sonoma brand; statements
related to our belief that our direct-mail catalogs and the Internet act as a cost-efficient means of testing market
acceptance of new products and new brands; statements related to decreasing retail leased square footage in fiscal
2011; statements related to customers’ purchasing behavior; statements related to comparable store sales continuing
to fluctuate in the future; statements related to our plans and efforts to expand internationally, including franchising
and other third party arrangements in the Middle East, increasing the number of stores and countries in which these
franchises operate and the timing of store openings in the Middle East; statements related to our belief that our
available cash, cash equivalents, cash flow from operations and available credit facilities will be sufficient to
finance our operations and expected capital requirements for at least the next 12 months; statements related to the
payment of dividends; statements related to our belief in the adequacy of our facilities and the availability of
suitable additional or substitute space; statements related to our belief in the ultimate resolution of current legal
proceedings; statements related to gaining market share, including attracting new customers, increasing investment
in e-commerce, expanding clienteling services and our brands, and rolling out international shipping; statements
related to increasing our Internet investments; statements related to expanding in-store event programs; statements
related to improving profitability, including implementing new efficiencies in our supply chain, driving increased
traffic and higher sales in our retail stores and continuing to expand e-commerce; statements related to expected
Internet growth and its impact on our revenues; statements related to capital spending and investments, including
selling, general and administrative investments, organic growth strategies, and opportunities to acquire new
businesses; statements related to share repurchases statements related to remaining in compliance with our bank
covenants; statements related to our investments in the purchase of property and equipment; statements related to
indemnifications under our agreements; statements related to our expectation that we will enter into a short-term
lease agreement for the Memphis distribution center; statements related to our plans to enter into foreign currency
contracts; statements related to using undistributed earnings of foreign subsidiaries; statements related to our plans
to enter into an aircraft lease agreement; and statement of belief and statements of assumptions underlying any of
the foregoing. You can identify these and other forward-looking statements by the use of words such as “will,”
“may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “intends,” “potential,”
“continue,” or the negative of such terms, or other comparable terminology.
The risks, uncertainties and assumptions referred to above that could cause our results to differ materially from
the results expressed or implied by such forward-looking statements include, but are not limited to, those
discussed under the heading “Risk Factors” in Item 1A hereto and the risks, uncertainties and assumptions
discussed from time to time in our other public filings and public announcements. All forward-looking
statements included in this document are based on information available to us as of the date hereof, and we
assume no obligation to update these forward-looking statements.
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Form 10-K