Pitney Bowes 2012 Annual Report Download - page 8

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Pitney Bowes Annual Report 20126
Our management services group continues to move higher up the value chain with the
launch of our print outsourcing business. This has the potential to save clients up to
30 percent of their annual print spend, and improve quality by bringing exceptional rigor
and extensive industry knowledge to a typically fragmented process. Large companies
and advertising agencies can spend millions of dollars a year printing everything from
stationery to marketing material to financial statements, yet they often do not have a
handle on their total costs. Our experts reengineer the entire process, centralizing print
expenditures, qualifying vendors, ensuring environmental compliance and fine-tuning
design specifications. We then leverage our buying power on behalf of our clients.
Technologies that set us apart
We should not overlook the extraordinary technology that powers the postage meter and
underlies our long global leadership in data security. Our ability to securely move billions of
dollars in postage funds across vast networks has broad applicability at a time when people
are increasingly concerned about privacy and security. Pitney Bowes has been responsible
for virtually every major advance in the underlying technology since 1920—from today’s
Internet postage to a host of emerging applications.
Our cryptographic technology is built into our e-commerce and pbSmartPostage™ offerings,
and our expertise in architecting secure systems was essential in the creation of the
Volly™ digital delivery service. Our technology also informs our new pbSecure™ evidencing
platform for verifying the authenticity of diplomas, employment records and other sensitive
documents in business and academia. Our scientists are also working on ways to couple
our data security technologies with our location intelligence applications to help marketers
find the best way to balance their customers’ desire for personalized offers with their
concerns about privacy.
This is only a sampling of the strides Pitney Bowes made across disparate parts of its
business in 2012. Our opportunities are real. Our challenge is to bring greater focus
and discipline to the task of determining where and how we invest in them. I have been
impressed with the technological expertise of our R&D team, who work closely with
clients to gain the insights that will drive future innovations. We are already employing
agile development practices to accelerate our time to market and reduce the risks inherent
in entering new markets. We will do more.
We’re working on ways to help
marketers balance consumer demand
for special offers with their concerns
about privacy.