Pitney Bowes 2012 Annual Report Download - page 21

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PART I
3
ITEM 1. BUSINESS
General
Pitney Bowes Inc. (we, us, our, or the company), was incorporated in the state of Delaware on April 23, 1920, as the Pitney Bowes Postage
Meter Company. Today, we are a global provider of software, hardware and services that enables and integrates both physical and digital
communications. We offer a full suite of equipment, supplies, software, services and solutions for managing and integrating physical
and digital communication channels. Our growth strategies focus on leveraging our expertise in physical communications with our
expanding capabilities in digital and hybrid communications. We will continue to develop and invest in products, software, services and
solutions that help our clients grow their business by more effectively communicating with their customers across physical, digital and
hybrid channels.
For more information about us, our products, services and solutions, visit www.pb.com. Also, our annual reports on Form 10-K, quarterly
reports on Form 10-Q, current reports on Form 8-K and any amendments or exhibits to those reports are available, free of charge, through
the Investor Relations section of our website at www.pb.com/investorrelations, as soon as reasonably practicable after these reports are
electronically filed with, or furnished to, the Securities and Exchange Commission (the SEC). The information found on our website is
not part of this or any other report we file with or furnish to the SEC.
Our Forms 10Ks, 10Qs, 8Ks, proxy statements and other information can also be obtained from the SEC's website at www.sec.gov. You
may also read and copy any document we file with the SEC at the SEC's Public Reference Room at 450 Fifth Street, NW, Washington,
DC 20549 or request copies of these documents by writing to the Office of Public Reference. Call the SEC at (800) 732-0330 for further
information on the operations of the Public Reference Room and copying charges.
Business Segments
We organize and report our business activities within two groups based on the clients they primarily serve, Small & Medium Business
Solutions and Enterprise Business Solutions. See Note 16 to the Consolidated Financial Statements for financial information concerning
our reporting segments. The principal products and services of each of our reporting segments are as follows:
Small & Medium Business Solutions:
North America Mailing: Includes the U.S. and Canadian revenue and related expenses from the sale, rental and financing of our
mail finishing, mail creation, shipping equipment and software; supplies; support and other professional services; and payment
solutions.
International Mailing: Includes the revenue and related expenses from the sale, rental and financing of our mail finishing, mail
creation, shipping equipment and software; supplies; support and other professional services; and payment solutions outside North
America.
Enterprise Business Solutions:
Production Mail: Includes the worldwide revenue and related expenses from the sale, support and other professional services of
our high-speed, production mail systems, sorting and production print equipment.
Software: Includes the worldwide revenue and related expenses from the sale and support services of non-equipment-based
mailing, client relationship and communication and location intelligence software.
Management Services: Includes worldwide revenue and related expenses from facilities management services; secure mail
services; reprographic, document management services; print outsourcing services; and litigation support and eDiscovery services.
Mail Services: Includes worldwide revenue and related expenses from presort mail services and cross-border ecommerce solutions.
Marketing Services: Includes the revenue and related expenses from direct marketing services for targeted clients.
Support Services
We maintain extensive field service organizations to provide servicing for our clients' equipment, usually in the form of annual maintenance
contracts.
Marketing
We market our products and services through our sales force, direct mailings, outbound telemarketing, independent distributors and the
Internet. We sell to a variety of business, governmental, institutional and other organizations. We have a broad base of clients, and we
are not dependent upon any one client or type of client for a significant part of our revenue.