Pitney Bowes 2012 Annual Report Download - page 6

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Pitney Bowes Annual Report 20124
Revenue and income were down in 2012 from a year ago, and our stock price declined as
a result. It is too early in my tenure to make sweeping judgments about the reasons for this
performance. But to borrow a phrase from the world of politics, I am confident there is
nothing wrong with Pitney Bowes that cannot be cured by what is right with Pitney Bowes.
We control our own destiny.
Boundless opportunity
We signed major agreements in 2012 that demonstrate how Pitney Bowes is helping our
clients and their customers communicate and transact business in new ways.
Our software business entered into an agreement with Facebook that puts our geocoding
technologies in the hands of one-seventh of the world’s population. Facebook users can
now let their friends know their location with greater accuracy whenever and wherever
they log in. Facebook is also using our technology to add geographic information to billions
of records a month, including instant messages, photos, videos and events.
Combine this technology with our location-based analytical tools and extensive databases,
and mobile marketing becomes much more effective. Mobile advertising revenue is
projected to be $24 billion by 2016, with over half of those ads in the U.S. powered by
location awareness. Pitney Bowes is well positioned to drive and profit from this trend.
Our e-commerce business signed an agreement to streamline international sales for
eBay users, creating a significant and largely untapped market opportunity for our services.
Our software instantly calculates each international buyer’s end-to-end costs, including
shipping charges, import fees, taxes and insurance. This reduces the hidden costs that
Our agreement with Facebook
puts our geocoding technologies
in the hands of one-seventh of
the world’s population.