Pitney Bowes 2012 Annual Report Download - page 13

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11Pitney Bowes Annual Report 2012
How do you get a potential customer who’s never heard of you to listen to your
pitch in less than two minutes? That’s the challenge Mary Hurley faced with her
MRH Productions voice-over service for medical professionals. Her specialized
skills have real value for doctors, dentists, device makers and their advertising
agencies—but capturing their attention during a medical convention was all but
impossible until she turned to pbSmart™ Mobile. Now she just hands prospects
her business card and suggests they scan the pbSmart™ Code on it. The QR code
takes them to her mobile website, which allows them to hear her audio demos
and see samples of her script writing.
Connect with prospects fast
via pbSmart Mobile
MULTICHANNEL MARKETING FOR SMALL BUSINESS
Managing the administrative workflow for
a company that serves 64 million people a
day can be a tall order. But for the Workplace
Programs and Services organization at
McDonald’s, it’s all in a day’s work—with
the help of Pitney Bowes. Our on-site team
manages a host of critical functions at
the company’s Illinois headquarters and
27 regional offices. Our coordinated approach
has helped McDonald’s reduce costs in areas
ranging from printing and copying—now
done on half the equipment it used to take—
to postage and shipping for nearly a million
pieces a year. The benefits go beyond
savings: A single project to digitize 1,500
boxes of documents not only avoided
additional building costs but made the
files electronically accessible with
just a few keystrokes.
Super-size the
service while
trimming costs
ENTERPRISE-WIDE
DOCUMENT MANAGEMENT