Pitney Bowes 2012 Annual Report Download - page 15

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13Pitney Bowes Annual Report 2012
Streamline
member
communications
for a healthier
bottom line At Pitney Bowes, we
are inventing a future
with our clients’ needs
in mind. We have the
expertise and insight
that help solve real
business problems
today and anticipate
solutions for the
challenges to come.
Listen and innovate.
It’s what we do at
Pitney Bowes.
Enrollment packages. Explanations of
benefits. Regulatory letters. Member health
statements. Checks. Business and courtesy
envelopes. It adds up to a diverse mix of print
and mail jobs for Florida Blue, the state’s
largest health insurer. To lower costs and
improve its member communications, the
company transitioned to a subsidiary,
Incepture Print Solutions, to develop a
best-in-class production operation. Incepture
selected the Pitney Bowes White Paper
Factory, including our IntelliJet® Printing
and Mailstream Wrapper™
Productivity Series
systems. The result: transformation from a
world of preprinted forms, separate jobs and
manual handling to an integrated, automated
workflow and personalized four-color
documents and envelopes. The payoff for
Incepture goes beyond lower costs and faster
production. It is growing its business as
other insurers turn to Incepture to take
on their print and mail work.
VERTICAL-MARKET SOLUTIONS