Pitney Bowes 2012 Annual Report Download - page 14
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Pitney Bowes Annual Report 201212
Stress relief
for movers,
super sales
channel for
retailers
Feathering the nest is a powerful instinct.
Just ask the 40 million Americans who
moved last year, spending $180 billion
on everything from furniture to financial
advice and creating a windfall for
marketers. It’s not surprising: Moving
is notoriously stressful, and getting
comfortable helps reduce stress. We’re
helping too with www.MyMove.com, an
online resource that combines useful
information and great deals for people
on the move with valuable access for
participating brands such as The Container
Store, Netflix and Pottery Barn. Developed
by Imagitas, a Pitney Bowes company,
My Move is backed by extensive research
on the buying habits of people who
move to maximize its value for households
and advertisers. Last year more than
six million consumers visited the site.
TARGETED ONLINE MARKETING