Pitney Bowes 2012 Annual Report Download - page 7

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5Pitney Bowes Annual Report 2012
often spoil the customer experience in cross-border online retailing. We also manage
the international shipment of goods, tracking them end-to-end and clearing them through
customs faster. We are using this expertise to help dozens of companies, from small
merchants to major brands, break down the international barriers to online commerce
and cross-border shipping.
We continue to innovate in our traditional mailing operations for the benefit of businesses
of all sizes. For large mailers, we have transformed the economics of printing and mailing
by reengineering key technologies. For example, a bank issuing credit cards for multiple
merchants once had to print statements in separate runs, on each merchant’s preprinted
form. With our technology, jobs can be consolidated and printed together on the same roll
of plain white paper. Each merchant’s four-color graphics are printed during a common
workflow that saves time, eliminates the need for preprinted forms and allows statements
to be presorted by postal zones—and consequently qualifying for postage discounts. Multiply
these efficiencies by hundreds of millions of statements a year, and the bank can save
millions of dollars. An added bonus—statements can incorporate marketing messages
personalized for each merchant’s customers.
Smaller businesses also have needs we are uniquely equipped to meet. Last year we
expanded our pbSmart™ suite of cloud-based services with the launch of pbSmart Mobile.
Business owners can build a mobile website in minutes, without having to master any
programming software, and start tracking the results of their mobile campaign immediately.
Our pbSmartPostage™ service, which prints shipping labels and postage from any computer
connected to the cloud, is also gaining traction.
Other milestones for the year
Australia Post selected Volly™
, our secure digital delivery service, to power its own digital
mail service. Once launched, the service will enable businesses in Australia to offer their
customers a new secure online delivery option for bills, statements and other material.
For consumers, it will reduce the clutter of physical mail while making it easy to pay bills
from a single, secure online location. For businesses, the service provides a secure digital
channel that allows them to promote their own brand at a fraction of the cost of printing
and delivering physical mail.
We are streamlining international
sales for eBay users.