Pitney Bowes 2012 Annual Report Download - page 11

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9Pitney Bowes Annual Report 2012
Vast amounts of data yield important insights when
mapped against specific locations. Decision makers in
virtually every industry and area of government rely on
our location intelligence tools to allocate resources better,
identify emerging opportunities faster and make smarter
decisions in general. Domino’s Pizza Enterprises Ltd of
Australia uses our technology to more equitably establish
hundreds of franchise territories across Australia and
New Zealand. Factors like the number of households and
related sociodemographic data help determine a territory’s
value in this highly competitive, fast-changing environment.
Domino’s is also using our technology to route customers
to their closest store. No more border disputes among
franchisees, no more wasted time on deliveries—nothing
to interfere with customer satisfaction.
Capturing
the business
value of
“where”
LOCATION INTELLIGENCE
With optimized
sales territories,
my store can grow
to its maximum
potential.
DOMINO’S LOCATION #52