MasterCard 2010 Annual Report Download - page 8

6 MasterCard Annual Report 2010
We’re already leading the way through various merchant and other partnerships, which make it easier for
consumers to shop online. Examples include our partnerships with NextJump for MasterCard Marketplace and
with Borderlinx for cross-border, online shopping.
Also, we’re actively engaged in the mobile arena. Worldwide, there are more than four billion people with a mobile
phone, yet only 1.5 billion people with a payment card.(5) In Vietnam alone, the mobile market exceeded the
120 million subscriber mark last year — that’s equivalent to a mobile penetration rate of 134 percent. In telling
contrast, the banked population in Vietnam is estimated at only 15 percent.
Our successes with mobile are gaining attention. We were recently honored — along with airtel Africa and
Standard Chartered Bank — for mobile payments innovation at the 16th Annual Global Mobile Awards held during
Mobile World Congress 2011. Our jointly developed virtual card product received top honors as the Best Mobile
Money Product or Solution.
In addition, we also announced plans to launch our Open Application Programming Interface (API) from MasterCard
Labs, our global research and development arm. This will allow us to tap into the ingenuity and creativity of software
developers across the globe as we create the next generation of payment applications.
The MasterCard Advantage: Our People
In any organization, employees are key to driving results. In that regard, we’re extremely fortunate. In addition
to their knowledge and expertise, our workforce continually demonstrates a passion for developing new solutions,
dedication to excellence in all they do and strength of character, all of which help distinguish MasterCard.
In 2010, we saw one of MasterCard’s most respected leaders retire, former president and CEO Bob Selander.
Bob’s legacy of bold and visionary leadership will remain a compelling chapter in MasterCard history. His
contributions were many and varied and include taking the company public in 2006. On behalf of the entire
MasterCard family, I wish Bob the very best and thank him for his stewardship.
As a company, we’re keenly focused on innovation, and we believe that diversity sits at the root of innovation.
Diversity of culture, experience and thought all drive innovative thinking. Our employees are encouraged to express
their diverse opinions, engage in healthy debate and candidly share their experiences and ideas. I want our people
to feel empowered and to recognize that their contributions make a difference. Their expertise and experience
Innovations in payments are giving consumers
options and controls like never before.
With MasterCard inControl, cardholders decide in advance
where, when, how and for what types of purchases their cards
may — and may not — be used. Users can establish spending
parameters, create budgets and customize controls for specifi c
types of spending. What’s more, with inControl, cardholders
can receive real-time alerts, via e-mail or text message, keeping
them informed about card activity. MasterCard inControl is
powering over 30 bank card programs across the globe and
is live in every region.
Giving
cardholders
more control So whether you’re a business owner who’s provided payment
cards to employees or a parent who’s given your child a card
to take away to college, you’ll have no more surprises because
with MasterCard you are inControl.
And, for businesses, MasterCard SmartData offers an even
more extensive solution.
Companies and government agencies in 41 countries are
getting “smart” with MasterCard’s SmartData reporting tool
for managing corporate expenses. Available in 14 languages,
SmartData provides detailed analysis, reporting and
reconciliation of expenses.
For consumers and business owners, the MasterCard
Advantage means more control.