MasterCard 2010 Annual Report Download - page 21

•General Services. All MasterCard credit cards include services, such as lost/stolen card reporting,
emergency card replacement and emergency cash advance, which are generally arranged by MasterCard
and are provided through third-party service providers.
Consumer Debit. MasterCard supports a range of payment solutions that allow our customers to provide
consumers with convenient access to funds on deposit in demand deposit and other accounts. Our debit and
deposit access programs may be branded with the MasterCard, Maestro and/or Cirrus logos, and can be used to
obtain cash in bank branches or at ATMs. In addition, MasterCard and Maestro-branded debit cards may be used
to make purchases or obtain cash back at the point of sale. Debit programs we offer include Maestro and Gold
Maestro, as well as Standard, Gold, Platinum, Premium and World Debit MasterCard®programs.
•MasterCard-branded Debit Card. MasterCard-branded debit programs issue cards which include
functionality for signature authenticated transactions, as well as PIN-based functionality, giving
consumers a choice at the point of sale. For the year ended December 31, 2010, our MasterCard-branded
debit programs generated approximately $957 billion in GDV globally, representing 35% of our total
GDV for this period. As of December 31, 2010, the MasterCard brand mark appeared on approximately
297 million debit cards worldwide, representing 15.8% growth from December 31, 2009. MasterCard-
branded debit card programs are offered in the United States, and are also increasingly being introduced
in Europe, Asia Pacific and Latin America as a complement to existing Maestro-branded debit
programs.
•Maestro-branded Debit Card. Maestro is our global PIN-based debit program, and is the only
PIN-based solution that operates globally. As of December 31, 2010, the Maestro brand mark appeared
on approximately 666 million cards worldwide, representing 2.2% growth from December 31, 2009. As
of December 31, 2010, Maestro was accepted for purchases at more than 13.1 million merchant
locations globally. Our Maestro brand has a leading position among PIN-based debit brands in many
markets throughout the world, particularly in Europe. The strong presence of Maestro in Europe
positions us well as the SEPA initiative creates a more open and competitive payment market in many
European countries that had been previously mandated to process domestic debit transactions with
domestic processors. The global acceptance of Maestro contributes to the growth of our debit business
and adds value to the services that we provide to our customers.
•MasterCard Global ATM Solutions. Cirrus is our primary global cash access brand. Any debit, credit
or ATM-accessible prepaid card bearing the MasterCard, Maestro or Cirrus logos had access to cash and
account information at approximately 1.8 million participating ATMs around the world as of
December 31, 2010. MasterCard Global ATM Solutions provides domestic (in-country) and cross-
border access to cards allowing for varied types of transactions, including cash withdrawal (deposit
accounts), cash advance (credit accounts), cash drawdown (prepaid accounts), balance inquiries, account
transfers and deposits at ATMs that participate in the MasterCard Worldwide Network.
Prepaid. Prepaid programs involve a balance that is funded with monetary value prior to use. Holders
access funds via a traditional magnetic stripe or chip-enabled payment card which may leverage the PayPass
functionality or other payment devices, such as mobile devices. MasterCard customers may implement prepaid
payment programs using any of our brands. MasterCard provides processing services (including transaction
switching) in support of either magnetic stripe or chip-enabled prepaid card programs. MasterCard has
capabilities to provide and customize programs to meet unique commercial and consumer needs in all prepaid
segments, including programs such as gift, employee benefit, general purpose, payroll, travel, incentive and
government disbursement programs. In particular, our strategy focuses on three categories:
• public sector, which includes programs targeted to achieve cost savings and efficiencies by moving
traditional paper disbursement methods to electronic solutions in government programs such as Social
Security payments, unemployment compensation and others;
• corporate, which includes programs targeted to achieve cost savings and efficiencies by moving
traditional paper disbursement methods to electronic solutions in business applications such as payroll,
health savings accounts and others; and
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