LensCrafters 2012 Annual Report Download - page 55

532.6 DISTRIBUTION
OLIVER PEOPLES
Luxottica operates 10 luxury retail stores under the Oliver Peoples brand. The Oliver
Peoples brand retail stores only offer Oliver Peoples, Mosley Tribes and Paul Smith
products. Three Oliver Peoples retail locations are operated under license in Tokyo and
Los Angeles.
DAVID CLULOW
In Europe, Luxottica operates David Clulow, a premium optical retailer operating in the
United Kingdom and Ireland, predominantly in London and the South East of England. The
brand emphasizes service, quality and fashion. Its marketing is targeted to reinforce these
brand values and build long-term relationships with customers. In addition to operating
optical stores, David Clulow operates a number of designer sunglass concessions in
upmarket department stores, further reinforcing its position as a premium brand in the
United Kingdom.
As of December 31, 2012, David Clulow operated 39 corporate owned locations (including
nine joint ventures), three franchise locations and 41 sun stores/concessions.
BRIGHT EYES
As of December 31, 2012 Bright Eyes operated 30 corporate store locations and 49
franchise locations, mostly in tourist resorts and high-traffic areas across Australia.
OAKLEY STORES AND VAULTS
As of December 31, 2012, the Group operated 198 Oakley “O” Stores and Vaults
worldwide (including 11 franchising locations), offering a full range of Oakley products
including sunglasses, apparel, footwear and accessories. These stores are designed and
merchandised to immerse consumers in the Oakley brand through innovative use of
product presentation, graphics and original audio and visual elements. In the United
States, Oakley “O” Stores are in major shopping centers. Oakley’s retail operations are
also located in Mexico, Europe and the Asia-Pacific region.