LensCrafters 2012 Annual Report Download - page 35

332.4 FROM DESIGN TO LOGISTICS
In the last three years the overall service levels improved 30% reaching an efficiency that
has reduced logistics costs by approximately 12%. The focus in logistics on emerging
markets (Brazil, China, India, Mexico and Turkey) allows Luxottica to serve those markets
with efficiency and speed that are comparable to what is delivered in mature markets, such
as Europe.
Intellectual property is one of Luxottica’s most important assets and is protected through
the registration and enforcement of its trademarks and patents around the world.
The Group’s commitment is demonstrated through the on-going results of its anti-
counterfeiting activities and increased leveraging of its global organization. Trademarks
and products from market leaders are increasingly copied and the implementation of
a strong global anti-counterfeiting program allows Luxottica to send a strong message
both to infringers and to its authorized distribution network. This program allows
Luxottica, on the one hand, to exercise rights against retailers of counterfeit eyewear
and wholesalers and manufacturers which supply them, and, on the other hand, to send
a message to authorized distributors that the Group values its intellectual property and
will work diligently to protect it. Through a strong investigative network, the Company
has been able, especially in China, to identify key sources of counterfeit goods, to assist
local law enforcement in investigating these sources and when applicable, to file legal
actions against the counterfeiters. Additionally, the Group continues to consolidate and
strengthen its cooperation with customs organizations around the world, which helps stop,
seize and destroy hundreds of thousands of counterfeit goods each year.
The Group dedicates considerable efforts to monitoring the trafficking of counterfeit
goods through the internet, and works actively to remove counterfeit eyewear from certain
popular on-line auction platforms and shut down the websites that violate its intellectual
property rights, through the sale of counterfeit products or the unauthorized use of
Luxottica’s trademarks.
ANTI-COUNTERFEITING
POLICY