LensCrafters 2012 Annual Report Download - page 29

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1,700 new styles
DESIGN
PRODUCT DEVELOPMENT
MANUFACTURING
QUALITY CONTROL
LOGISTICS
ANTI-COUNTERFEITING POLICY
Luxottica’s vertically integrated business model and geographically diversified
manufacturing footprint have led to greater efficiency, flexibility and speed in
product design, engineering, supply chain, manufacturing and logistics, whilst being
uncompromising in quality.
Emphasis on product design and the continuous development of new styles are key to
Luxottica’s success. During 2012, Luxottica added approximately
to its eyewear collections. Each style is typically produced in two sizes and five colors.
The design of the Group’s products is the focal point where vision, technology and
creativity converge. Each pair of eyewear expresses Luxottica’s two core precepts:
on the one hand, use of innovative materials, technologies and processes, and
on the other, craftsmanship to create unique eyewear.
The design process begins with Luxottica’s in-house designers who
work in an environment that emphasizes innovation and originality
and espouses a creative process that views eyewear as art, as objects
to put on display. They draw inspiration from both market trends
and their own imagination and creativity. In addition, the design
team works directly with the marketing and sales departments, which
monitor the demand for current models, as well as general style trends in
eyewear. The information obtained from the marketing and sales departments
is used by designers to refine existing product designs and by marketing and sales
departments to develop market positioning strategies in order to react to changing
consumer preferences.
After the design process has been completed, the product development process
is executed through engineering, planning, manufacturing and delivery of
Luxottica’s products.
2.4 From design to logistics
DESIGN