LensCrafters 2012 Annual Report Download - page 52

50 ANNUAL REVIEW 2012
RETAIL LICENSED BRANDS
With the acquisition of Cole National in 2004, Luxottica also acquired a network of retail
locations in North America operating under the brand names of their respective host
American department stores. These “Retail licensed brands” are Sears Optical and Target
Optical and offer consumers the convenience of taking care of their optical needs while
shopping in a department store. Each of these brands has a precise market positioning
that Luxottica has reinforced by improving service levels while strengthening their fashion
reputation with brands such as Ray-Ban and Vogue. As of December 31, 2012, Luxottica
operated 775 Sears Optical and 331 Target Optical locations throughout North America.
OPSM
OPSM is the largest optical retail chain in Australia and New Zealand. In 2012, Luxottica
amplified its focus on OPSM, with the aim of repositioning it as a single national brand and
revamping the Group’s retail footprint. As a result of this “network transformation”, the
Group has either closed or rebranded about 10% of its Australian and New Zealand stores
and is progressively phasing out the Budget Eyewear stores. Already renowned among
luxury and fashion-minded customers for its range of optical frames and sunglasses,
OPSM has increased its commitment to providing the highest level of quality eye care to
its customers with a significant investment in optometry and digital retinal scanners across
the store network. As of December 31, 2012, Luxottica operated 342 stores and eight
franchise locations throughout Australia. OPSM also has 50 owned stores in New Zealand,
mainly in large urban areas.
LAUBMAN & PANK
Laubman & Pank is well-known in regional Australian markets for high-quality eye care
and outstanding service. Laubman & Pank’s target customer is the “independent” optical
shopper looking for expert eye health services combined with a personalized customer
experience. As of December 31, 2012, Luxottica owned 51 stores throughout Australia.
GMO
GMO, an optical market leader in Latin America, became a part of Luxottica Group in July
2011, following the acquisition of Multiopticas Internacional. Since its beginning in 1998,
GMO has developed a reputation for optical retail excellence among consumers in Chile,
Peru, Ecuador and Colombia with its strong Opticas GMO, Econópticas and Sun Planet
retail brands. As of December 31, 2012, Luxottica operated 316 Opticas GMO stores, 135
Econópticas stores and 16 Sun Planet stores.
EYEMED VISION CARE
EyeMed Vision Care is one of the United States’ largest managed vision care companies
servicing more than 33 million members in large- and medium-sized companies, government
entities and through insurance companies. Innovation, choice and convenience drive
EyeMed’s commitment to eye health and vision wellness as it works with its plan sponsors
to incorporate vision as part of an overall health care benefits program. Its members have
access to over 26,000 retail locations, including independent opticians, ophthalmologists,
optometrists and Luxottica’s US optical stores.