LensCrafters 2012 Annual Report Download - page 38
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36 ANNUAL REVIEW 2012
PROPRIETARY BRANDS
In 2012, proprietary brands
accounted for approximately
70% of total sales of frames.
Ray-Ban and Oakley, the two
biggest eyewear brands in
Luxottica’s portfolio, accounted
for approximately 23.1% and
11.7%, respectively, of the
Group’s 2012 net sales.
RAY-BAN
Style, tradition and freedom of
expression are the key values
underpinning the philosophy
of Ray-Ban, a leader in sun
and prescription eyewear
for generations. Debuting in
1937 with the Aviator model
created for American Air
Force pilots, Ray-Ban joined
Luxottica’s brand portfolio in
1999. Ray-Ban is recognized
for the quality and authenticity
of its eyewear and is worn by
celebrities all over the world.
OAKLEY
Acquired by Luxottica in
2007, Oakley is a leading
sports eyewear brand, known
for its blend of technology,
design and art across all its
products. In addition to its
sun and prescription eyewear
and ski goggles, it offers
branded apparel, footwear
and accessories in collections
addressing specific consumer
categories: Sport/Active,
Lifestyle and Women. Oakley
is also well-known for its lens
technologies and especially
its High Definition Optics®
(HDO®).
Other proprietary brands