LensCrafters 2012 Annual Report Download - page 19

17
VERTICAL INTEGRATION
BRAND PORTFOLIO MANAGEMENT
DESIGN AND TECHNOLOGICAL INNOVATION
MARKET EXPANSION
FINANCIAL DISCIPLINE
LUXOTTICANS
Being a global leader in the design, manufacture and distribution of sun and prescription
eyewear of high technical and stylistic quality, Luxottica’s mission is multifold: to
improve the well-being and satisfaction of its customers while simultaneously creating
value for its employees and the communities in which the Group operates. Every
collection and every pair of eyewear is the result of an ongoing process of research and
development aimed at anticipating and interpreting the needs, desires and aspirations of
consumers all over the world as sun and prescription eyewear are increasingly perceived
as a desirable and expressive accessory to complete one’s personal look.
Luxottica delivers on its mission through its vertically integrated business model,
manufacturing excellence, focus on service and geographically diversified footprint,
which in turn have led to greater efficiency, flexibility and speed in product design,
engineering, supply chain, manufacturing and logistics, whilst being uncompromising
in quality.
The achievement of high standards of quality reflects the Group’s strong
technical and manufacturing know-how - the fruit of
- and its constant commitment to technological
innovation, style and design and the study of changing
lifestyles and interpretation of fashion trends.
Quality and customer satisfaction are also the
objectives of the wholesale and retail distribution
networks, which are organized to offer high
quality after-sales service that is consistent,
over 50 years of experience
2.2 Mission and strategy