LensCrafters 2010 Annual Report Download - page 29

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Licensed Brands
Since 2004, Luxottica also operates a network of retail locations in North America operating as Sears
Optical and Target Optical, known as “Licensed Brands”, which use the brand names of their respective
host American department stores. These points of sale offer consumers the convenience of taking care
of their optical needs while shopping at these department stores. Both brands have a precise market
positioning that Luxottica has reinforced by improving service levels while strengthening their fashion
reputation by offering brands such as Ray-Ban and Vogue. As of December 31, 2010, Luxottica operated
824 Sears Optical and 322 Target Optical locations throughout North America.
OPSM
OPSM, leader in the optical retail market in Australia and New Zealand operates as a leading eyewear
retail brand for luxury and fashion-minded customers. In July 2010, the brand launched its new flagship
store OPSM eye hub, marking the debut of a retail outlet where every customer dictates and personalizes
their own shopping experience. As of December 31, 2010, Luxottica operated 326 stores and one franchise
location throughout Australia. OPSM also has 43 owned stores in New Zealand, mainly in large urban
areas.
Laubman & Pank
Laubman & Pank is well-known for its high quality assortment and services. Laubman & Pank’s target
segment is the “independent” optical shopper looking for quality eye-care and services. During 2010, the
Group continued to enhance its market positioning to ensure that the retail brand locations are appropriate
for their local demographics and markets. As of December 31, 2010, Luxottica owned 76 stores throughout
Australia.
Budget Eyewear
Budget Eyewear focuses on the value-oriented shopper and offers an easy selection process for frames
and lens packages in a bright and modern store environment. As of December 31, 2010, Luxottica owned
93 Budget Eyewear corporate stores throughout Australia and had 11 franchise locations.
During 2010, Luxottica has also acquired Optifashion Australia Pty Limited group an optical retail chain
that operates approximately 60 stores which will be re-branded under Luxottica trade names, mostly in the
Western part of Australia, where the Group is not significantly present today.
EyeMed Vision Care
EyeMed Vision Care is one of the largest managed vision care operators in the United States with
approximately 29 million subscribers in large- and medium-sized companies and government entities
and through insurance companies. EyeMed has a network of over 24,000 locations, including opticians,
ophthalmologists, optometrists and chains operated by Luxottica. EyeMed seeks to offer quality, choice,
value and service excellence - all priority concerns for employers shopping for vision care programs,
especially for large groups. Customers using such services benefit from the quality of the products and the
wide reach of the distribution network, enjoying a broad range of choices among the numerous stores in
the Group’s chains and independent optical retailers.
Lens Laboratories
Together with LensCrafters’ approximately 900 in-store labs, Luxottica operates five central lens finishing
labs in North America, creating a vast network for lens production. Combining a broad presence in the
market with the capacity for handling lens finishing reduces the time and cost of lens-finishing work and
improves quality of service. All the labs use highly advanced technologies to meet growing demand.
The cornerstone of this major production area is the laboratory located in Columbus, Ohio. Investments in
technology as well as significant plans for the new Digital Surfacing Technology, have resulted in a major
increase in this plant’s production capacity.
The five laboratories serve all the Pearle Vision stores, the Licensed Brand stores, Lenscrafters and a number