LensCrafters 2010 Annual Report Download - page 20
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ANNUAL REPORT 2010> 18 |
Luxottica’s brand portfolio is one of the largest in the industry, with major global brands backed by leading brands
both at a regional level and in particular segments and niche markets. It is balanced between house and license brands,
combining the stability of the former with the prestige of the latter.
The presence of Ray-Ban, one of the world’s best-selling brands of sun and prescription eyewear, and Oakley, a leader in
the sport and performance category, gives the portfolio a strong base, complemented by Persol and Oliver Peoples in the
high-end of the market, the Arnette and REVO brands in the sports market, and Vogue in the fashion market.
Alongside the house brands, the portfolio has over 20 license brands, including some well known and prestigious names
in the global fashion and luxury industries. With its manufacturing know-how, capillary distribution and direct retail
operations supported by targeted advertising and experience in international markets, Luxottica’s goal is to be the ideal
partner for fashion houses and stylists seeking to translate their style and values into successful premium quality eyewear
collections. Luxottica differentiates each designer’s offering, segmenting it by type of customer and geographical market,
to produce a broad range of models capable of satisfying the broadest range of tastes and tendencies and to respond to
the demands and characteristics of widely differing markets.
The Luxottica portfolio is in continual evolution. Its make-up is gradually modified by the acquisition of new brands, the
stipulation of new licensing agreements and the renewal of existing ones and the withdrawal of brands no longer deemed
strategic. However, the long-term objectives remain the same: to focus on leading brands, balance house and license
brands, avoid brand dilution, and lengthen the average term of licensing agreements.
Finally, in 2010, Luxottica announced the signing of a license agreement with Coach, Inc., a leading marketer of modern
classic American accessories, for the design, manufacturing and global distribution of sun and prescription eyewear under
the Coach, Coach Poppy and Reed Krakoff brands. Beginning January 2012, distribution of Coach eyewear collections will
be through Coach stores across the world, through select department stores primarily in North America, Japan, China and
East Asia as well as through select travel retail locations, independent optical locations and Luxottica’s retail chains.
BRAND PORTFOLIO