LensCrafters 2010 Annual Report Download - page 23

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BRAND PORTFOLIO | 21 >
Dolce & Gabbana
Dolce & Gabbana is a luxury brand that owes its incomparable appeal to superior quality and stylistic
originality. Dolce & Gabbana is the new “Made in Italy”, whose essence lies in its contrasting yet
complementary features. The eyewear collection, under license since 2006, is characterized by modern,
unconventional shapes, prestigious materials and sumptuous detailing.
D&G
D&G is an eclectic and contemporary brand, the expression of the metropolitan culture. The eyewear
collection is under license since 2006 and emphasizes the spirit of the brand though innovative and
cosmopolitan shapes and details.
Donna Karan
Under license since 2005, this product line reflects the design sensibility and spirit of the Donna Karan
collection. Designed “for a woman by a woman” to offer sophisticated styling, sensuality and comfort in a
modern way with identifiable detailing and quality workmanship.
DKNY
DKNY is easy-to-wear fashion with an urban mindset, the energy of New York City and its street-smart look.
DKNY eyewear caters to modern, urban, fashion-conscious women and men addressing a broad range of
lifestyle needs, from work to weekend, jeans to evening. The license was entered into in 2005.
Fox
Fox Eyewear collections are the result of a multi-year licensing agreement with Fox Head, Inc., a leading
motocross and action sport brand based in California. Fox eyewear and ski goggles have been on the
market for over five years and are currently the only brand other than Oakley to use High Definition Optics®
(HDO®) technology. Fox Eyewear joined Luxottica’s brand portfolio at the end of 2007.
Miu Miu
Under license since 2003, Miu Miu is Miuccia Prada’s other soul: a brand with a very strong and autonomous
identity, characterized by an avant-garde, sensual, sometimes provocative, style aimed at a trendsetter
woman with a strong and independent personality.
Paul Smith
The Paul Smith Spectacles brand, which was launched in 1994, includes prescription and sun eyewear
featuring the whimsical yet classic designs and attention to detail that are synonymous with one of Britain’s
leading fashion designers.
Polo Ralph Lauren
Under license since 2007, the brand Polo Ralph Lauren comprises the following collections:
Chaps
Rooted in the rich heritage of Polo Ralph Lauren, Chaps translates the timeless style of Polo into an
accessible line of easy-to-wear eyewear collection.
Polo
The Polo collection focuses on refined designs, inspired by the heritage of Polo Ralph Lauren apparel. This
collection features emblematic models that are classic and never out of style.
Ralph
This women’s line is an expression of the Ralph Lauren spirit at an accessible price point. It features the
latest looks and trends, as well as some more classic looks and vibrant colours, for a feminine, youth, flirty
and fun look.