LensCrafters 2010 Annual Report Download - page 16
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ANNUAL REPORT 2010> 14 |
Emphasis on product design and the continuous development of new styles is key to our success. During 2010 Luxottica
added approximately 1,800 new styles to its eyewear collections.
The design of the Group’s products is at the focal point where vision, technology and creativity converge. Ever in search
of innovation and originality, the designers “see” eyewear as art, as objects to put on display. Driven by this “vision”, they
survey the market and its famous names but draw above all on their own imagination and inexhaustible creativity.
Luxottica’s in-house designers oversee the entire concept phase of the creative process, culminating in the creation of the
model. At this initial phase, the prototype makers transform designs into one-off pieces, crafted by hand with meticulous
precision.
Once the prototypes or style concepts are developed in the initial phase of design, they are passed on to the product
department, which uses 3D software to analyze the steps necessary to bring the prototype to mass production.
Three main manufacturing technologies are involved: metal, acetate slabs and plastic (injection molding).
At this point in the cycle, the tooling shop puts together equipment needed to make the components for the new
model. The first specimens obtained are assembled and undergo a series of tests required by internal quality control
procedures.
The next steps are production and quality certification of sales samples of the new models. These samples are subjected
to a sequence of tests to ascertain the quality of what has been engineered so far.
The final step is the production of an initial significant batch using definitive tooling certified by an external standards
organization, which is produced in a pilot facility accurately representing the plant chosen to mass produce the new model
to meet the needs of production planning.
Speed and effectiveness in coordinating the various phases enhance overall efficiency. Communication and interaction
between people and departments is key to achieving a constant stream of new solutions and a creative process that
generates unique products.
DESIGN AND PRODUCT
DEVELOPMENT