LensCrafters 2010 Annual Report Download - page 22

ANNUAL REPORT 2010> 20 |
Oliver Peoples
Acquired by Luxottica in 2007, Oliver Peoples began in 1987 with the introduction of a retro-inspired
eyewear collection created by designer and optician Larry Leight. All eyewear is handcrafted from the
finest quality materials, in colors exclusive to Oliver Peoples. Frames are manufactured in limited quantity
and with deliberate anti-logo labelling so that only people “in the know” will recognize them.
REVO
Created in 1985 and acquired by Luxottica in 1999, REVO is characterized by an innovative lens based on a
technology that NASA developed for satellite portholes, offering maximum protection against ultraviolet
and infrared light.
Sferoflex
Sferoflex, which joined the Group portfolio in 1981, takes its name from the patented flexible hinge
enabling the temples to conform to the shape and size of the face, thus increasing the resilience of the
frame itself and ensuring perfect fit.
Vogue
Launched in 1973 under the same name as the famous fashion magazine, the Vogue brand was acquired
by Luxottica in 1990. Vogue models distinguish themselves through their innovative designs, their variety
of colors and frames and the detailing on the temples making it an irresistible fashion accessory.
LICENSE BRANDS
Designer lines are produced and distributed through license agreements with major fashion houses.
The license agreements are exclusive contracts and typically have terms of between three and ten years.
Designer collections are developed through the collaborative efforts of Luxottica’s in-house design staff
and the brand designers. Luxottica’s designer lines presently feature approximately 900 different styles.
Anne Klein
This product line targets successful professional women who place an emphasis on quality and image. The
original license was entered into in 1996.
Brooks Brothers
Characterized by lightweight materials and a slender line, the Brooks Brothers collections reflect the iconic
features of the style of this American brand. This is an affordable product line with classic style that delivers
functionality, lightness and high quality. The original license agreement was entered in 1992.
Bvlgari
Extending its vision of extraordinary beauty to everyday objects, Bvlgari applies the same uncompromising
design and product standards to its men’s and women’s eyewear collections, recapturing magnificence
and handcrafting in ladies collections décor and the technical innovation in gentlemen styles.
Burberry
Since its founding in England in 1856, Burberry has been synonymous with quality, as defined by the
endurance, classicism and functionality that characterized its history. Burberry has become a leading luxury
brand with a global business. The eyewear collection, under license since 2006, is inspired by innovative
ready-to-wear and accessories brand’s collection, the eyewear plays with very recognizable brand icons
elements for both men and women.
Chanel
In 1999, Luxottica was the first company licensed to produce Chanel eyewear products. The Chanel product
line, targeting luxury-oriented consumers, reflects the essential characteristics of the brand: style, elegance
and class.