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22
ES T A B L I S H I N G E X E C U T I V E C O M P E N S A T I O N
The฀independent฀members฀of฀the฀Board฀have฀the฀exclusive฀authority฀to฀determine฀the฀amount฀of฀the฀
CEO’s฀ salary;฀ the฀ bonus฀ potential฀ for฀ the฀ CEO;฀ the฀ nature฀ and฀ amount฀ of฀ any฀ equity฀ awards฀ made฀ to฀ the฀
CEO;฀and฀any฀ other฀compensation฀questions฀related฀ to฀the฀CEO.฀In฀setting฀the฀annual฀bonus฀potential฀for฀
the฀CEO,฀the฀independent฀directors฀determine฀the฀dollar฀amount฀that฀will฀be฀multiplied฀by฀the฀percentage฀
payout฀under฀the฀annual฀bonus฀plan฀generally฀applicable฀to฀all฀corporate฀management,฀including฀the฀named฀
executive officers. The independent directors retain discretion to reduce the percentage payout the CEO
would฀otherwise฀receive.฀The฀independent฀directors฀thus฀make฀a฀separate฀determination฀annually฀concerning฀
both฀the฀CEO’s฀bonus฀potential฀and฀the฀percentage฀of฀bonus฀paid.
The Committee performs the same function and exercises the same authority as to the other named
executive officers. The Committee’s annual review of compensation for the named executive officers includes
the following:
•฀ Conducts฀an฀annual฀review฀of฀all฀components฀of฀compensation,฀quantifying฀total฀compensation฀for฀the฀
named executive officers on tally sheets. The review includes a summary for each named executive officer
of฀salary;฀annual฀performance-based฀cash฀bonus;฀long-term฀performance-based฀cash฀and฀performance฀
unit฀compensation;฀equity;฀accumulated฀realized฀and฀unrealized฀stock฀option฀gains฀and฀restricted฀stock฀
and฀ performance฀ unit฀ values;฀ the฀ value฀ of฀ any฀ perquisites;฀ retirement฀ benefits;฀ severance฀ benefits฀
available฀under฀The฀Kroger฀ Co.฀ Employee฀Protection฀ Plan;฀ and฀earnings฀ and฀payouts฀ available฀under฀
Kroger’s฀nonqualified฀deferred฀compensation฀program.
•฀ Considers฀internal฀pay฀equity฀at฀Kroger฀to฀ensure฀that฀the฀CEO฀is฀not฀compensated฀disproportionately.฀
The Committee has assured itself that the compensation of Kroger’s CEO and that of the other named
executive฀officers฀bears฀a฀reasonable฀relationship฀to฀the฀compensation฀levels฀of฀other฀executive฀positions฀
at฀Kroger฀taking฀into฀consideration฀performance฀and฀differences฀in฀responsibilities.
•฀ Reviews฀a฀report฀from฀the฀Committee’s฀compensation฀consultants฀(described฀below)฀comparing฀named฀
executive officer and other senior executive compensation with that of other companies, primarily our
competitors,฀to฀ensure฀that฀the฀Committees฀objectives฀of฀competitiveness฀are฀met.
•฀ Takes฀into฀account฀a฀recommendation฀from฀the฀CEO฀(except฀in฀the฀case฀of฀his฀own฀compensation)฀for฀
salary,฀ bonus฀ potential,฀ and฀ equity฀ awards฀ for฀ each฀ of฀ the฀ senior฀ officers฀ including฀ the฀ other฀ named฀
executive฀officers.฀The฀CEOs฀recommendation฀takes฀into฀consideration฀the฀objectives฀ established฀by฀
and฀the฀reports฀received฀by฀the฀Committee฀as฀well฀as฀his฀assessment฀of฀individual฀job฀performance฀and฀
contribution฀to฀our฀management฀team.฀
•฀ Looks฀at฀historical฀information฀regarding฀salary,฀bonus,฀and฀equity฀compensation฀for฀a฀3-year฀period.฀
In฀ considering฀each฀of฀the฀factors฀above,฀the฀Committee฀does฀not฀ make฀use฀of฀a฀ formula,฀but฀rather฀
subjectively฀reviews฀each฀in฀setting฀compensation.
TH E C O M M I T T E E S C O M P E N S A T I O N C O N S U L T A N T S A N D B E N C H M A R K I N G
As referenced earlier in this compensation discussion and analysis, the Committee directly engages a
compensation฀consultant฀from฀Mercer฀Human฀Resource฀Consulting฀to฀advise฀the฀Committee฀in฀the฀design฀of฀
compensation for executive officers.
The฀ Mercer฀ consultant฀ conducts฀ an฀ annual฀ competitive฀ assessment฀ of฀ executive฀ positions฀ at฀ Kroger฀
for฀the฀ Committee.฀The฀ assessment฀is฀ one฀ of฀ several฀bases,฀as฀ described฀ above,฀on฀which฀the฀ Committee฀
determines compensation. The consultant assesses:
•฀ Base฀salary;
•฀ Target฀annual฀performance-based฀bonus;
•฀ Target฀annual฀cash฀compensation฀(the฀sum฀of฀salary฀and฀annual฀bonus);
•฀ Annualized฀long-term฀incentive฀awards,฀such฀as฀stock฀options,฀restricted฀shares,฀and฀performance-based฀
long-term฀cash฀bonuses฀and฀performance-based฀equity฀awards;฀and
•฀ Total฀direct฀compensation฀(the฀sum฀of฀all฀these฀elements).