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ES T A B L I S H I N G E X E C U T I V E C O M P E N S A T I O N
TheindependentmembersoftheBoardhavetheexclusiveauthoritytodeterminetheamountofthe
CEO’s salary; the bonus potential for the CEO; the nature and amount of any equity awards made to the
CEO;andany othercompensationquestionsrelated totheCEO.Insettingtheannualbonuspotentialfor
theCEO,theindependentdirectorsdeterminethedollaramountthatwillbemultipliedbythepercentage
payoutundertheannualbonusplangenerallyapplicabletoallcorporatemanagement,includingthenamed
executive officers. The independent directors retain discretion to reduce the percentage payout the CEO
wouldotherwisereceive.Theindependentdirectorsthusmakeaseparatedeterminationannuallyconcerning
boththeCEO’sbonuspotentialandthepercentageofbonuspaid.
The Committee performs the same function and exercises the same authority as to the other named
executive officers. The Committee’s annual review of compensation for the named executive officers includes
the following:
• Conductsanannualreviewofallcomponentsofcompensation,quantifyingtotalcompensationforthe
named executive officers on tally sheets. The review includes a summary for each named executive officer
ofsalary;annualperformance-basedcashbonus;long-termperformance-basedcashandperformance
unitcompensation;equity;accumulatedrealizedandunrealizedstockoptiongainsandrestrictedstock
and performance unit values; the value of any perquisites; retirement benefits; severance benefits
availableunderTheKroger Co. EmployeeProtection Plan; andearnings andpayouts availableunder
Kroger’snonqualifieddeferredcompensationprogram.
• ConsidersinternalpayequityatKrogertoensurethattheCEOisnotcompensateddisproportionately.
The Committee has assured itself that the compensation of Kroger’s CEO and that of the other named
executiveofficersbearsareasonablerelationshiptothecompensationlevelsofotherexecutivepositions
atKrogertakingintoconsiderationperformanceanddifferencesinresponsibilities.
• ReviewsareportfromtheCommittee’scompensationconsultants(describedbelow)comparingnamed
executive officer and other senior executive compensation with that of other companies, primarily our
competitors,toensurethattheCommittee’sobjectivesofcompetitivenessaremet.
• TakesintoaccountarecommendationfromtheCEO(exceptinthecaseofhisowncompensation)for
salary, bonus potential, and equity awards for each of the senior officers including the other named
executiveofficers.TheCEO’srecommendationtakesintoconsiderationtheobjectives establishedby
andthereportsreceivedbytheCommitteeaswellashisassessmentofindividualjobperformanceand
contributiontoourmanagementteam.
• Looksathistoricalinformationregardingsalary,bonus,andequitycompensationfora3-yearperiod.
In consideringeachofthefactorsabove,theCommitteedoesnot makeuseofa formula,butrather
subjectivelyreviewseachinsettingcompensation.
TH E C O M M I T T E E ’S C O M P E N S A T I O N C O N S U L T A N T S A N D B E N C H M A R K I N G
As referenced earlier in this compensation discussion and analysis, the Committee directly engages a
compensationconsultantfromMercerHumanResourceConsultingtoadvisetheCommitteeinthedesignof
compensation for executive officers.
The Mercer consultant conducts an annual competitive assessment of executive positions at Kroger
forthe Committee.The assessmentis one of severalbases,as described above,onwhichthe Committee
determines compensation. The consultant assesses:
• Basesalary;
• Targetannualperformance-basedbonus;
• Targetannualcashcompensation(thesumofsalaryandannualbonus);
• Annualizedlong-termincentiveawards,suchasstockoptions,restrictedshares,andperformance-based
long-termcashbonusesandperformance-basedequityawards;and
• Totaldirectcompensation(thesumofalltheseelements).