Kraft 2007 Annual Report Download - page 9
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Please find page 9 of the 2007 Kraft annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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Dear Fellow Shareholder:
Welcome
to the new Kraft.
We’re now a fully independent company. Our employees are
energized and passionate to grow our business. Our brands
are getting stronger every day. Our insights about consumers
are deeper and richer than ever before. And our new product
pipeline is flowing with exciting ideas that will accelerate our
growth and improve our margins. I’m pleased to tell you, the
new Kraft is taking shape.
Yes, things are definitely changing. But one thing remains the
same—our commitment to returning Kraft to reliable growth
and to returning value to you, our shareholders.
Last year, we laid out our three-year growth plan. We said
2007 would be an investment year—a time to step back and
rebuild our brands and our infrastructure and set the stage
for reliable growth—and that’s largely how 2007 played out.
We said we were going to strengthen our senior leadership…
and we did.
We said we were going to invest in our brands…
and we did.
We said we were going to improve our product quality…
and we did.
We said we were going to rebuild our product pipeline…
and we did.
And we said we were going to grow…
and we did.
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