Kraft 2007 Annual Report Download - page 31

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(d) Performance Graph.
Comparison of Five-Year Cumulative Total Return
The following graph compares the cumulative total return on our Common Stock with the cumulative total return of the S&P
500 Index and the performance peer group index. The graph assumes the reinvestment of all dividends on a quarterly basis.
$0
$50
$100
$150
$200
12/02
Kraft Foods S&P 500 Performance Peer Group
12/07
12/0612/0512/0412/03
Date Kraft Foods S&P 500
Performance
Peer Group
December 2002 $ 100.00 $ 100.00 $ 100.00
December 2003 $ 84.57 $ 128.63 $ 115.19
December 2004 $ 95.68 $ 142.59 $ 122.98
December 2005 $ 77.86 $ 149.58 $ 129.36
December 2006 $ 101.57 $ 173.15 $ 155.10
December 2007 $ 95.75 $ 182.64 $ 185.94
The Kraft performance peer group consists of the following companies considered our market competitors, or that have been
selected on the basis of industry, level of management complexity, global focus or industry leadership: Anheuser-Busch
Companies, Inc., Cadbury Schweppes plc, Campbell Soup Company, The Clorox Company, The Coca-Cola Company,
Colgate-Palmolive Company, ConAgra Foods, Inc., Diageo plc, General Mills, Inc., Groupe Danone, H.J. Heinz Company,
Hershey Foods Corporation, Kellogg Company, Nestlé S.A., PepsiCo, Inc., The Procter & Gamble Company, Sara Lee
Corporation, and Unilever N.V.
The graph and other information furnished under this Part II Item 5(a) of this Form 10-K shall not be deemed to be “soliciting
material” or to be “filed” with the Commission or subject to Regulation 14A or 14C, or to the liabilities of Section 18 of the
Exchange Act of 1934, as amended.
16